Anyone who has gone through a company or leadership change knows that the elements of transition that get the most attention typically center around logistics. But how transitions are communicated can make all the difference between reputation preservation and reputation damage. Whether facing an imminent transition or foreseeing one in the future, the right time to plan is now. READ MORE

Today's travelers not only want to see a star rating before booking; they want to really know a hotel, and it doesn't get realer than social media. How your brand engages and interacts online will say everything potential guests need to know. Whether you're starting from scratch, middling in the social stratosphere, or consider yourself a pro, you can benefit from the information in this guide for hotels. READ MORE

Social media has changed the way hotels interact with their customers and approach marketing tactics, and in order to authentically connect with audiences, hotels must now tailor their content to users of specific target demographics and platforms. Keep reading to learn more about how Edgewood Tahoe Resort, a luxury hotel in South Lake Tahoe, successfully incorporated social media strategies into their operations. READ MORE

While emerging social media platforms like TikTok, BeReal, and even Instagram's product of Instagram Stories prioritize genuine, in-the-moment content, hotels can feel challenged to post digital content – particularly videos – that look and feel as realistic as the content that performs best on these mediums. Given the consumer shift toward realistic content and less staged moments, hotels must shift their social media storytelling to keep up and continue earning digital word-of-mouth marketing buzz. READ MORE

Most hoteliers possess expertise in operations, guest services, finance, and marketing, but few have deep knowledge about architecture and design. This article pulls back the curtain on some of the architectural and design processes, which can enlighten and perhaps impact hoteliers' future decisions on structural and design improvements. READ MORE