PR has evolved over the past 25 years, and your hotel's strategy must adapt so customers can engage with your brand. From the decline in newsroom staff to the rise of social media and influencers, as well as the omnipresence of online reviews and analytics programs, you need to meet your clients where they are and assess your efforts for PR success. READ MORE

User-generated content (UGC) has become a cornerstone of modern hotel marketing, offering authentic guest perspectives that build trust and drive bookings. As travelers increasingly rely on social platforms for decision-making, hotels must strategically curate and engage with UGC. When integrated thoughtfully alongside branded content, UGC enhances credibility, deepens guest connections and positions properties to thrive in a dynamic digital landscape. READ MORE

Hospitality managers have traditionally been educated in operations and business-related functions. As the industry has evolved, even more specific expertise is needed. For example, specialty areas, like construction management, risk management, insurance, and technology innovations, create a diverse hospitality learning platform. This article will discuss the needed skills, traits, and learning for the modern hospitality manager and preparation for that role. READ MORE

As hotels are becoming increasingly complex real estate assets and properties are diversifying operations and customer groups to boost revenue, hotel owner representatives need to provide a more complex and holistic support to investors. Here is how they can step up their game and what areas they should focus on to create more value for hotel owners. READ MORE

The hospitality industry is facing some challenges including high food costs and financial constraints. The industry is contending with rising inflation, increased food costs, and ongoing supply chain disruptions globally, but these challenges have driven innovation, digital transformation, and a focus on sustainability. Long-term resilience will depend on strategic planning, cost management, customer engagement, and investments in technology. READ MORE