A bird's eye view from a seasoned industry expert on how to analyze past financial trends and data, and use that information to project into the future, protecting finances in order to run a successful business. The article includes preemptive strategies and tips for including the whole hotel team in a plan for financial health moving forward. READ MORE

As the hospitality industry evolves, boutique and independent hotels are at the forefront of distinguishing themselves by curating unique and memorable experiences. Delivering a superior guest stay that includes the options to create an itinerary of experiences has become the top strategy for properties to build guest loyalty and earn positive reviews in a competitive market. READ MORE

This article explores three scenarios for hospitality lending: a recovery scenario driven by strong liquidity and increased demand, a cautious growth scenario, tempered by economic uncertainty, and a recessionary scenario marked by rising defaults and tightening credit. While lower rates encourage development, inflation, and labor costs could slow project execution, especially in more uncertain environments. The outlook for hospitality lending hinges on how economic conditions unfold in the coming months. READ MORE

A strong employer brand is essential for attracting and retaining top talent in the hospitality industry. This article outlines six strategies to improve your internal customer experience, leading to higher employee engagement and better guest satisfaction. Building an employer brand that your employees rave about doesn't happen overnight, but it's an investment worth making for long-term success. READ MORE

Guest education is often overlooked in hospitality, but it is an integral aspect of the experience. This education process offers significant benefits that go beyond simply informing them about the physical property, its amenities and outlets, and the surrounding destination. Education serves as a powerful tool for enhancing the guest experience, by building deeper connections, and communicating positive messages that can lead to lasting loyalty. READ MORE

In hotel marketing, digital strategies must transcend silos to align with sales and revenue teams for a competitive edge. Acronyms like SOV, ROAS, and CTR are important but only when tied to real performance gains. Success hinges on clear differentiators, collaboration on future need dates, addressing online gaps, and long-term planning. Continuous education and data-driven decisions ensure sustainable growth. READ MORE

The travel market continues a dramatic shift towards sustainability. Green certified hotels and resorts are the industry's most sought-after market segment. Travelers and industry stakeholders alike recognize the importance of credible sustainable practices. This trend translates into higher-than-ever Hospitality Certification demand. This article explores some of the trends and methods helping lodging properties transition to sustainable operations. READ MORE

Unwrap the potential of the holiday travel season with these expert insights on creating engaging guides and itineraries. Captivate your audience, increase bookings, and stand out in the competitive hotel industry with these seasonal tips. From understanding the purpose behind holiday-specific content marketing to distributing and promoting your content, following this advice is sure to land you on the nice list. READ MORE

In a rapidly changing hospitality landscape, staying ahead of marketing trends is essential for hotels seeking to increase revenue throughout the year. By embracing digital transformation, leveraging social media, prioritizing sustainability, and more, hotels can attract more guests and enhance the overall guest experience. As the industry continues to evolve, hoteliers who remain agile and innovative will be well-positioned to thrive and achieve long-term success. READ MORE

Consumers want to plan trips online but question the legitimacy of e-commerce sites and are losing trust in the hotel industry. Hoteliers can use the four antecedents of authenticity--continuity, credibility, integrity & symbolish--as well as three social media tactics, to overcome consumer skepticism. Employee training and branded digital messages can help signal authenticity and build brand reputation. READ MORE

There is a lot that goes into hiring the best leaders. Learn how to stay focused on the process that will help you secure covenantal leaders for your organization. This article, along with the February and May 2024 articles on the same subject, as well as the series to follow quarterly, are all intended for any leader in hospitality at all levels and whoever makes hiring decisions. READ MORE

The General Manager of the future must be a multifaceted leader with a strong business acumen, exceptional communication skills, and a deep understanding of the evolving hospitality landscape. They must balance guest needs, owners, employees, embrace technology, and foster a positive work environment. This article delves into the key qualities that make for a successful hotel manager of the future. READ MORE

Abstract Thought leadership is a tool focused on sharing new, innovative or unique content and positioning individuals and institutions that share content as thought leaders. New content can mean discoveries, new models, and or new ways of thinking about processes and products. This article will discuss thought leadership processes and provide examples and applications in multiple hospitality business functions and in higher education. READ MORE

This article dives into the competitive world of hotel revenue management, where strategies range from "rate espionage" to navigating OTAs and modern RMS. It highlights the clash between "Old School" fundamentals and "New School" tech-driven tactics, emphasizing the need to blend both approaches. To succeed, hotels must innovate while preserving the core principles of guest relationships and market intuition. READ MORE

Experimental travel involves an element of serendipity, a deeper connection to the destination, and experimentation with new travel concepts. It is also related to digital nomads, sometimes adventure travelers who spend time at their destinations. As this group can work from anywhere and earn money while traveling, providing them with accommodations, events, services, and facilities can open new doors for hospitality businesses. READ MORE