When I saw the HotelExecutive email subject line for the June feature - "Hotel Sales & Marketing: Promoting Peace of Mind" - I was excited. This would be a good time to see what new things hotels are doing to promote themselves now that people are traveling again. I could not wait to start working on the project and to speaking with those who were doing the sales and marketing and those who would receive the benefit of that sales and marketing. All in all I spoke with almost two dozen hotels - mostly east coast - their customers and some hotel guests. READ MORE

While travel is on the rise, today's hotel guests have changed. Properties are finding they must adapt their loyalty programs and marketing strategies to engage with them. By selecting the right solution set for their properties, hoteliers can learn more about their guests, create more upsell opportunities, and capture more of the guest spend. From booking to post-stay communication, and to wedding groups, hotels have the ability to create exceptional experiences. READ MORE

The hospitality industry is progressively building the foundations for post-COVID operations and preparing for a brave new world of hospitality. Ben Schumacher, Vice President of Operations, South East Asia Pacific Rim, Wyndham Hotels and Resorts shares how the world's largest hotel franchisor will win the hearts and minds of travellers who are adopting new behaviours, expectations and needs. READ MORE

Over the past 20 years, there have been significant changes to hotel sales and marketing strategies and responsibilities primarily brought on by the evolution of technology. The science of revenue management and the sophistication and reach of social media are two key components contributing to changes. This article will illuminate what owners and operators can do to ensure that their properties are fully versed in the role of Direct Sales. READ MORE

During the COVID-19 pandemic, Gansevoort Meatpacking completed a multi-million dollar rebrand and renovation, successfully repositioning the iconic hotel into the luxury market. With a strategic focus on targeting the local market, the hotel was able to allow guests to experience the brand new elevated property, all while ensuring the utmost health and safety standards. READ MORE