Today's GenZ employees approach work differently than previous generations, leading many executives to question their reliability. However, understanding and adapting to the young workforce's unique characteristics is the key to staffing stability. Learn actionable strategies to transform GenZ's perceived weaknesses into organizational strengths. Through clear communication, meaningful feedback, and supportive problem-solving approaches, executives can engage their employees to genuinely care about their contributions. READ MORE

The travel industry thrives on connecting diverse cultures, and setting your global hospitality portfolio apart requires crafting an identity that transcends borders. Brands must balance consistency with celebrating local flair, ensuring personalized experiences while maintaining core values. By fostering open communication and setting clear expectations, hospitality brands can deliver a top-notch experience to every guest who walks through the door. READ MORE

Gen Z is entering the Hospitality world as guests. It is very important that industry leaders recognize the importance of personalization and customized experiences. Young adults are conditioned to converting most of their interactions socially, economically, and educationally to represent their unique values and interests. Hotels need to provide opportunities for new travelers to alter their immediate interfaces with the world and each other in multiple perspectives. READ MORE

What's the key to staying ahead in hospitality marketing for 2025? One word: flexibility. From harnessing AI for added efficiency, redefining what it means to be "customer-centric," and building loyalty through CRM, 2025 is all about being ready to change at a moment's notice. Adapt, evolve, and prepare to thrive in this unpredictable world. READ MORE

AI is everywhere, but should you integrate it into your hotel marketing and PR? While some may be eager to leverage AI to create press releases, blog posts, social media content, and more, this emerging technology may have some drawbacks. When is it best to use AI, and when is it more advantageous to have a human manage your promotions? READ MORE