

- Health & Wellness
- What Does A Brand Strategy That Incorporates Wellness Deliver to Non-Wellness Properties?
The traditional spa amenities are no longer a prerequisite for the provision of wellness. High capital expenditure or disruptive change to a property is not required to provide a heightened, quality wellness experience to a guest. Introducing wellness touch points into non-wellness properties and a better understanding of guests' lifestyles need not be a cost driven exercise with major benefits to both the guest and operator. READ MORE