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HOTEL BUSINESS REVIEW

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Jerome G. Grzeca

The proposed immigration policies of a second Trump Administration raise questions about their implications for foreign national workers. By analyzing policies from Trump's first term and proposed changes, we can anticipate expanded scrutiny, prolonged processing times, higher denial rates, and potential revocations of nonimmigrant classifications. This article serves as a roadmap for navigating these challenges in the coming years. READ MORE

Valerie Layman

AI is proving to be a game-changing technology for hotel procurement. From inventory management to coordinating supplier relationships and invoicing, AI is capable of eliminating manual inefficiencies and enabling smarter purchasing decisions that reduce costs, and enhance guest satisfaction. From real-time data analysis to touchless transactions, AI-powered procurement is delivering the competitive edge hoteliers need to maximize profitability and drive long-term growth. READ MORE

Kara Freedman

Email marketing remains one of the most powerful tools in a hotel's marketing arsenal, and continues to outperform other digital channels. However, success lies not just in sending emails, but in crafting messages that resonate with guests and drive bookings. This article explores the essential elements that should be included in your hotel's e-marketing messages to maximize engagement and conversion rates. READ MORE

Josh Cavallin

The hospitality industry, encompassing everything from budget motels to luxurious five-star resorts, faces an ever-changing landscape of risks. In this article, we'll explore the role of a niche risk manager in hotel insurance, the creative approaches they bring to the table and why a tailored, strategic approach is necessary to ensure that hotels are adequately protected against potential risks. READ MORE

Drew Yancey

The hospitality industry faces a pivotal shift as evolving guest expectations and operational challenges outpace outdated value propositions. To thrive, hotels must embrace purpose-driven hospitality, personalized experiences, and operational alignment. By redefining their brand promise and addressing modern traveler priorities, hotels can foster guest loyalty, enhance profitability, and build sustainable success in an increasingly competitive market. READ MORE

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