We are constantly hearing that businesses and organizations are data driven. The question is, do people know which data to use, where to get the data and what it means for making decisions? Hospitality is no exception! For example, what does a food cost or room cost percentage tell a manager? This article will discuss metrics and KPIs and their uses in the decision-making process. READ MORE

In November 2024, a rule to raise the salary threshold for exempt employees under the Federal Labor Standards Act was halted by a federal court, which deemed the increase to $59,000 excessive. The court reset the threshold to about $35,000, affecting planned raises and automatic adjustments. Businesses still must navigate compliance with both federal and state laws, review exemption statuses and communicate changes clearly to avoid misclassification. READ MORE

The Caribbean hotel market is rebounding post-pandemic, with steady growth in occupancy rates, ADR, and RevPAR across major islands. Luxury and all-inclusive segments lead performance, fueled by increased air arrivals and heightened traveler demand. Sustainability, technological innovation, and immersive boutique experiences are key trends, while regulatory, climate, and cost challenges persist. Overall, the region remains a resilient, attractive investment destination. READ MORE

A hotel's brand identity extends beyond a logo or tagline-it's the entire guest experience, from the in-person visual aesthetics to the operational philosophy. Designers play a crucial role in crafting this identity by weaving local cultural nuances, historical narratives, and experiential elements into every aspect of the space. This integrated approach allows hotels to tell an authentic story that aligns purpose and place. READ MORE

Boutique hotels are shifting from celebrity influencers to micro-influencers (10,000-50,000 followers) for social media partnerships, finding greater success through authentic, targeted content. These smaller creators deliver higher engagement rates and more relevant exposure, particularly in drive markets. Properties create memorable experiences beyond basic stays, measure success through multiple metrics and focus on genuine storytelling that resonates with today's discerning travelers. READ MORE