AI is everywhere, but should you integrate it into your hotel marketing and PR? While some may be eager to leverage AI to create press releases, blog posts, social media content, and more, this emerging technology may have some drawbacks. When is it best to use AI, and when is it more advantageous to have a human manage your promotions? READ MORE

Hotel renovations for the modern traveler focus on enhancing guest experiences through technology, sustainability, and wellness. Key updates include smart room features, energy-efficient systems, and eco-friendly practices. Hotels also prioritize health-focused amenities, such as fitness centers and wellness spaces, while creating unique, local experiences. These renovations cater to tech-savvy, eco-conscious, and comfort-seeking travelers, redefining traditional hospitality. READ MORE

Modern hotel loyalty programs have transformed, moving beyond simple points-based systems to personalized experiences, subscription models, and deep guest engagement. With technology, data security, and evolving traveler expectations reshaping the landscape, hotels that adapt can drive more direct bookings and revenue. Discover how the latest trends in loyalty programs are redefining guest relationships and securing long-term success. READ MORE

The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation. This article explores how industry players can proactively assess climate risks, implement adaptation strategies, and reposition?their properties to ensure long-term sustainability. READ MORE

In an era of global uncertainty, artful hospitality has the power to unlock deeper human connections. At AWAY Spa W Philadelphia, Luna Maye and her team believe true luxury isn't about exclusivity-it's about creating spaces where everyone belongs. By focusing on genuine care, regulated service, and accessible wellness experiences, the team is pioneering a "Luxury Liberated" approach that transforms traditional hospitality into a sanctuary of authentic connection. READ MORE