The growing NIMBY (Not In My Back Yard) movement is impacting the entire hospitality industry, especially the lodging sector. It is the call for No More Tourists! It is easy to see why the trend can significantly impact hotels. In this article you will read where it comes from, why it is growing, and the strategies that two US cities are using to address it. READ MORE
HOTEL BUSINESS REVIEW
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AI-powered loyalty programs are revolutionizing guest engagement in the hospitality industry by offering personalized rewards, real-time interactions, and dynamic loyalty tiers. These programs leverage predictive analytics and AI-driven insights to anticipate guest needs, enhance experiences, and build emotional connections. By integrating AI, hotels can transform loyalty programs into powerful tools for fostering lasting relationships and driving repeat business. READ MORE
Beverage programs are just as important as food programs for hotel bars and restaurants. A well-thought-out cocktail menu can make or break memorable experiences that keep customers coming back for more. In this article, we'll explore how hotel dining venues can stay on top of beverage trends to keep their menu fresh and appealing to new and returning guests. READ MORE
Today's consumers and guests are incredibly savvy to marketing - they see beyond glossy brand marketing and seek out candid feedback, real experiences, and candid reviews from people and resources they admire and trust. These tactics can help you put that kind of content in front of potential guests to help drive interest and booking conversions. READ MORE
Glamping is no longer just a travel trend. Since emerging about a decade ago, it's become a permanent fixture on the outdoor hospitality landscape, offering travelers a new kind of outdoor recreation experience. In this wide-ranging feature, Toby O'Rourke, President & CEO of Kampgrounds of America, Inc. (KOA), discusses various aspects of glamping experiences and what's driving the appeal for so many travelers to this growing activity. READ MORE
It seems as though new travel trends are emerging daily, especially with the prominence of social media, and travelers are increasingly becoming drawn to trend-focused trips. Hoteliers must stay informed and strategically choose which trends to embrace based on their target audience, location and resources in order to stay relevant in a highly competitive hospitality industry. READ MORE
In the ever-competitive world of hospitality, understanding guest willingness to pay (WTP) is the golden key to unlocking optimal pricing strategies and maximizing hotel revenue. WTP essentially translates to the highest price a guest is prepared to shell out for a hotel room and its associated services. By deciphering this value, hotels can strike a delicate balance between attracting guests and securing healthy profit margins. READ MORE
In the post-Covid hospitality industry, former employees have been reluctant to return. Hospitality 2.0, is a true PROFESSION, where an individual is educated in STEAM: the Sciences (food and beverages and psychology), Technology and Engineering (software galore and robotics on the way), Arts (on-stage performing, learning the art of communication), and Mathematics (revenue management, operating statements). READ MORE
The hunt for affordable property and liability coverage for hotel operators requires dedication, accountability, awareness, creativity and an agent well versed in the hotel industry. The insurance industry is amid a hard market, which has crippled the industry. A hard market occurs when insurance companies are no longer profitable after paying out more in claims than they receive in revenue. READ MORE
- Legal Compliance & Safety
- Correctly Handling Workplace Safety & Injuries: Key to the Bottom-Line and Company Culture
Expense lines can shrink or swell depending on the handling of injuries. With focus, a company can avoid most injuries and ensure those hurt heal quickly. This article will talk about prevention and key steps to ensure your people heal, return to work and remain highly productive. Manage Workers' Compensation correctly and reap the benefits of cost management and most importantly, a culture of care. READ MORE
- Human Resources & Diversity
- Cultivating a Dynamic and Fulfilled Workforce in the Hospitality Industry
In an April 2023 article entitled "Three Innovations to solve hotel staffing shortages," it was stated that 70 percent of hotel staff were furloughed or laid off during the COVID-19 closures. Hotel staffing shortages | McKinsey. This article will address the current challenges in the hospitality industry and some strategies for organizations to cultivate a dynamic and fulfilled workforce. READ MORE
- Social Media
- Creating Engaging Social Media Content That Moves The Needle for Hotels and Restaurants
Social media is crucial for hotels and restaurants to connect with audiences and drive growth. Effective strategies include leveraging authentic content, tailoring approaches for different platforms, collaborating with influencers and embracing emerging trends. Hospitality businesses should focus on creating a cohesive brand experience, avoiding common pitfalls and measuring success through meaningful metrics to stay competitive in the digital age. READ MORE
- Market Analysis & Analytics
- A New and Trusted Method to Analyzing a Lodging Operation Using An Old and Proven Approach
Analyzing lodging operations as to their product, market and competition is not a new process but one that demands continual and up-to-date measurement from the owner, general manager and all parties involved with the intended success of this venture going forward. The answers to this procedure, while different for every property, will always be reliable. READ MORE
Social media is more than pictures and hashtags, it's a strategic marketing channel where every post can turn casual scrollers into future guests via organic social, paid social advertising, and influencer marketing. Common pitfalls, like relying too heavily on AI or treating your Instagram like a bulletin board should be avoided. An adept team can turn social media into a revenue generating platform in its own right. READ MORE
In an age of increasing technology and social media, there is an uptick in guests booking hotels based on reviews, aesthetic and presented imagery. With this in mind, there needs to be an emphasis on the role that photography and other multimedia tools play in crafting a hotel's brand identity in addition to increasing booking rates and guest satisfaction. READ MORE
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