This article outlines ten essential types of content hotels should feature on social media to enhance guest engagement and drive bookings. By dividing content pillars into Destination, Hotel, and Social-Exclusive categories, you can strike a perfect balance of user-generated content, travel tips, and exclusive offers. The content strategy prioritizes inspiring your audience's upcoming trip while promoting offerings to build loyalty and elevate digital presence. READ MORE

Hotel construction surged in 2024 but has slowed in 2025 as rising rates, selective bank lending, and shifting capital strategies reshape financing. Experienced, well-capitalized developers who focus on strong deal fundamentals are best positioned to secure funding. This article explores how developers are navigating today's complex landscape and leveraging private debt strategies to get deals done amid continued market volatility. READ MORE

Mergers and acquisitions in the hotel and hospitality sector have slowed amid economic uncertainty, but hotel investors' outlook for deal activity remains optimistic, according to industry observers. Hotel buyers since the COVID-19 pandemic have been cautious, though many may not realize they can deploy a valuable form of specialized insurance that helps reduce deal risks. READ MORE

Partnerships have and continue to be a pivotal tool for the hospitality and tourism sectors to target and accomplish goals and objectives. Channels utilized by and for partnerships can be marketing, promotion, sponsorships, recruitment, regional transformation, and more. Partnerships are also key for higher education in hospitality and the future of our industry. This article discusses partnerships, their functions, and the opportunities they can create. READ MORE

Mentorship is the backbone of the professional sphere, especially in the hospitality industry. Maureen Rothman, Founder and Principal of Rothman Associates Inc., dives into the intricacies of mentorship in the hospitality industry, discussing the importance of the concept, advice for both mentors and mentees for making the most of it, and insight for other leaders looking to establish programs. READ MORE