The reaction to the coronavirus pandemic has arguably been the most radical, vicious and unprecedented in history – we are currently in the worst economic slump since WWII. This is not just a financial crisis, it's a global crisis. Though it our industry has been forced to press pause, savvy hoteliers understand that how we react today will shape long-term guest loyalty, while creating unique opportunities for growth during a period of economic decline. Though we've never experienced anything like this, we must all stay positive. Now is the time to identify and resolve pain points to prevail, in wake of COVID-19. READ MORE

In support of the travel industry recovery, a Santa Barbara based company is offering strategic solutions for hotels seeking new ways to both increase hotel sales and offer new value for hesitant visitors. These techniques could influence success for a range of departments, from F&B to Convention Sales to Front Desk and online booking. Embedding virtual products within hospitality functions is a timely way for hotels to promote their property, encourage direct bookings, upsell appetizers, and keep the kids entertained. Since hotel managers have extreme reopening challenges, these strategies involve hands-free implementation based on technology, however they are bound by the premise that destinations stories are the "comfort food" of hotel marketing. READ MORE

Sales and marketing as we knew it changed radically with the advent of COVID-19. Suddenly tried-and-true tactics were no longer feasible. Sales meetings, trade shows, lunches, and customer events just weren't possible. Those of us involved in sales and marketing in the hospitality and service industries had to rethink not just our tactics, but our messaging as well because trying to hard sell in a #ShelterInPlace environment would set a negative tone for your brand. Digital technologies like Zoom became more popular than ever as we reinvented and innovated how we could maintain connections with our customers in both the short and long term. READ MORE

The hospitality industry is facing an uphill battle to convince consumers to travel this summer. Understanding how COVID-19 has changed consumers' thoughts about traveling and staying in hotels is critical to developing relevant campaigns that drive short-term bookings. Analyzing social media sentiment is an effective way to gain insights that can be used to create hyper-targeted campaigns that minimize the risk of backlash against brands that are promoting travel as restrictions are lifted. READ MORE

As we enter the recovery phase of the pandemic that has disrupted economies to an extent not seen before, consumers will need to coaxed back into the market, and public support must be focused where it is needed the most. This article outlines exactly what needs to be said to motivate the most people, based on a global dataset of what consumers want to hear. The statistically accurate identification of shared values for industry supporters, and those that can be influenced most easily to help, are useful not only for sector-wide initiatives, but for individual operators too. READ MORE