Hotel operators are facing an unprecedented challenge. How should marketers approach this period before and after operations have slowed or ceased, and stay-at-home orders are in place? Are there opportunities? Are there any positive indicators as to what can be expected when things return to normal? In this article, we demystify the impact of the pandemic crisis, examining the macro-factors and the analyzing the effect on search and social media channels. We also share how hotel marketers can prepare for the rebound, providing inspiration from the top-performing hotel brands and best-practice tactics for maximizing recovery and return on marketing investments. READ MORE

Hoteliers need to be equipped with the most up-to-date and cost-effective business solutions available. Finding the right technology partner can be like finding a needle in a haystack, so it's important that hoteliers come equipped to get the most of out of their investments. Especially for management companies balancing numerous properties, switching to an outsourced business model can make all the difference. For hoteliers looking to cut-costs and streamline their portfolios back-office operations, outsourcing hotel accounting can help tighten up loose ends and improve your management company's financial health. With so many technology solutions available, it's important to know your options and how they can best help your company. READ MORE

Selecting a skincare line is one of the most important strategic decisions you can make for your spa, as this long-term partnership carries a significant investment of time and financial resources. Failure to choose wisely can impact your brand, alienate clientele, and damage the trust of your staff. According to the Global Wellness Institute, the Personal Care, Beauty, and Anti-aging Industry is valued at $1,083B and growing. With more skincare lines introduced every day, there is a massive increase in marketing noise and false claims. This article will help you narrow down your options and find the best choice for your spa. READ MORE

Artificial intelligence undoubtedly is the wave of the future, powered by recent dramatic advances in computer capabilities. Millennials and Generation Z consumers have eagerly embraced the new technology in the sales and marketing of hotels, while members of earlier generations may be less enthusiastic, preferring a more traditional, face-to-face, hands-on approach. When it comes to such advances in A.I. as chatbots, personal guest histories and robotic concierges, is there a way to bridge this ambivalence that works for every segment of the traveling public? READ MORE

For most hoteliers, the hotel website is the hub of their digital marketing machine. It is the crucial last point of contact the hotel has with its guest before a booking is made...or lost. Building a fast, modern, user-friendly website and then marketing that website using appropriate digital marketing channels are important first steps in driving qualified visitors to the site and encouraging direct bookings. But there is still more to do to fully optimize the site: By providing a more customized viewing experience for website visitors, dynamic content and personalization can significantly improve conversion rates and lower customer acquisition costs for hotels. READ MORE