Our responsibility in retail and hospitality is to extend the wellness lifestyle experience to guests in their home away from home. Offering a comfortable sanctuary to a variety of individuals with different expectations is no easy feat. There is, however, one key ingredient that is universal: a GOOD sleep. As hospitality providers, we have evaluated the appearance of everything that might impact a deep night's rest: blackout curtains, soundproof doors and plush bedding. Now, it's time to go beyond the surface to offer a truly healthy, holistic and restorative sleep experience-that's GOOD on every level. READ MORE

Fortunately for the planet, the argument on whether or not hotels should "go green" is over. Now more than ever are hotels embracing environment conservation strategies. Aside from the typical linen reuse programs and energy efficient building features, hotels should look to embrace consumer trends in terms of food and beverage offerings that have a lower environmental impact. In this article, Amanda Hurley CHDM, Corporate Director of Marketing for broughtonHOTELS, explores the idea of hotel restaurants and F&B outlets offering plant-based menus and menu options in order to reduce their environmental impact, increase revenue, and improve customer satisfaction and loyalty. READ MORE

Research shows that the most successful companies worldwide have one thing in a common – a uniquely recognizable and memorable brand. So, as more and more travelers today seek unconventional travel experiences, hoteliers should consider how to uncover and successfully weave through a brand narrative that visitors and travelers alike can relate to and support. This includes an immersive experience that takes visitors through a hotel's brand narrative and nods to the region's history, locale and culture from space to space. Here's a look at key research and design practices hoteliers can apply to generate memorable and on-brand destinations. READ MORE

The importance of sustainability is an ongoing global conversation, and increasingly, consumers want to do business with companies focused on how to limit their environmental impact. This is especially true for the tourism industry. According to Booking.com's Sustainability Travel Report, travelers have a growing interest in experiencing authentic local experiences and 56 percent of travelers are seeking environmentally-friendly hotels with amenities that can offset their vacation carbon footprints. Now more than ever, it's time for industry experts to make sustainability a focal point and act on this growing consumer need for eco-friendly options by engaging with the community and creating opportunities for guests to make responsible travel decisions. READ MORE

With a high turnover rate, the hospitality industry as a whole is struggling with how to recruit the right employees and increase worker retention. Ron Mitchell is an HR tech founder who is using data insights to help hospitality workers define career paths and goals. Recognizing two key industry trends - that hospitality provides more opportunities for career growth than most other industries, and that strong customer service skills make hospitality workers prime recruitment targets for other industries like healthcare and property management - Ron's answer for employers is to invest in their employees' personal career growth, so that when they're ready to grow, they'll grow with you. READ MORE