Ideally situated minutes from Park City, The Lodge at Blue Sky, Auberge Resorts Collection, opened June 2019, is a 3,500-acre ranch in the Wasatch Mountain Range that invites travelers to leave the cares of the modern world behind and reconnect with nature through unmatched outdoor experiences offered on property year-round, from fly fishing on miles of private waters and mountain biking to shooting an 18-stand sporting clay course and horseback riding. Embodying a relaxed Western lifestyle – guests won't need to leave the resort to find adventure and learn to connect with the land. READ MORE

Your employees are your hotel's most valuable asset, and it's important to protect both them and your guests in times of crisis. Without a solid communication plan that accounts for frontline employees' needs, you run the risk of a chaotic internal environment, which ultimately leads to a negative guest experience. And in crisis situations - like a natural disaster, a live shooter situation, or public health threat - inconsistency or errors in communication can have far more serious and tragic repercussions. Use these three strategies to facilitate communication with frontline employees during a crisis. READ MORE

If you take a moment to look around and reflect on your own life, you might recognize a strange thing happening – at a moment when we are physically apart, our families, neighborhoods, and cities seem to be growing closer than ever. Your brand has the opportunity to do the same with its customers. And there is no better weapon in your company's pandemic response arsenal than its loyalty program. However usual strategies will need to be adjusted, and decision makers who hold an understanding of the human condition, informed by behavioral science, will have a massive advantage when navigating the critical decisions to come. This article is a cheat-sheet for those decision makers. READ MORE

Between the global pandemic and the teetering economy, the hotel industry is in the midst of interesting times. As these issues play out, it is important for hotel management to remember that, at heart, success still revolves around the culture of guest service. William J. Sander, CEO of Seagate Hospitality Group in Delray Beach, Florida, reflects on that culture with perspective gained from three decades in the industry and two recessions along the way. READ MORE

Keeping pace with trends and innovations in technology is imperative for most businesses today. This is especially critical for hotels in their quest to personalize and elevate guest experience, increase operational efficiency and reduce costs. Hotels are turning to evolving technologies like voice assistants to make it easy for guests to do everything from adjusting lighting to ordering room service, and equipping rooms with mobile app digital key access technology to deliver faster, more convenient guest access. On the operations side, robotic technology can handle repetitive tasks, improve guest interaction and provide predictive maintenance technology to ensure guest room systems and devices are optimally maintained. READ MORE