Messenger services such as WhatsApp have become deeply integrated into most people's lives, being integral tools for communication and coordination. Given the widespread use of such apps, it is time to take a closer look at the possible impact this may have on the hotel industry. This article intends to lay out possible benefits and costs for hotels that are attached to integrating messenger services into daily hotel operations: although there exists a lot of opportunity in offering messenger communication to guests, the associated risks are not to be underestimated. READ MORE

With over 2 billion active users on Facebook, it is a mistake for hotels to not include Facebook advertisement in their marketing strategy. This article, Running Facebook Ads for Hotels, is a detailed step by step instructional guide written specifically for hotels to help even beginners to create ads. Branded hotels as well as independent hotels will learn brainstorming ideas on how to determine marketing objectives, targeting options of customers based on interests, geographic locations, and demographics, as well as budgeting for ads. After reading this article, hoteliers will know how to use Facebook ads to tap into the right audience to increase brand awareness, engagement, and direct bookings. READ MORE

At Red Roof, change and profitable growth are imbedded in the company's DNA. It is a brand committed to listening to consumers, and using the information they share to adapt and change. Travelers know they can rely on Red Roof for a consistent experience, no matter where they travel. Their relationships with franchisees are stronger than ever – because they are all aligned on the one goal… being, "All In"; being the best at what they do together. Phil Hugh, Chief Development Officer of Red Roof Hotels provides an insight of the culture behind building strong franchise relationships and how it has led to a happy and satisfied system of franchisees. READ MORE

If you polled 100 different people asking for their definition of hospitality, chances are that you would get 100 different answers. However, many of them would directly or indirectly mention safety, comfort and feeling well cared for. Hotels can spend time focusing on impressing their guests with exciting offerings from guest-facing mobile technology to new and exciting experiences, but the basic hospitality needs of hotel guests still need to be met. Providing hotel staff with mobile technology, especially housekeeping software, is one way for hotels to efficiently and seamlessly provide exceptional hospitality. READ MORE

The modern traveler is accustomed to streamlined self-service throughout most steps of their journey. The breakdown happens when they arrive at their hotel and have to wait in line to check-in and get their room key. Fortunately, technology has made it possible for hoteliers to streamline and expedite guest check-in by automating the process with mobile technology. As mobile technology continues to gain traction, guests are increasingly demanding access to the self-service experience they're accustomed to in the airline and ride share sectors of the travel industry. For these reasons and many more, mobile check-in is set to be hospitality's biggest trend in 2020. READ MORE