
New technology is providing a path forward in the pursuit to contextualize the actions of your customers. Eventually, the result will lead to a more accurate representation of their emotions. Quantifying these emotions in a predictable and repeatable fashion paves the way not only to consistent business, but to continuous upselling as well. Fortunately, technology has ceased to be maligned as an unnecessary expense. Not only is advanced technology required now, but it's transforming from an uncomfortable cost to a shrewd investment with quantifiable returns. READ MORE