It all starts at the top. Hotel organizations that lead the future of seamless customer care strive for continual improvement and adaptability. The vision and intent that filters down from upper management provides integrative processes in a more decentralized organizational format and the hotel spa becomes an integral part of this scene. When a spa director or manager clearly understands the intent of the organization, they are able to lead and motivate their team to success. READ MORE

What truly motivates a person? You won't really know unless you ask. Too often managers spin their wheels trying to think of ways to motivate their teams and often miss the mark. You might be surprised to know that money is not the driving force, especially once it's spent and gone. People want to be recognized, respected, included and supported. A collaborative style of management can go a long way in getting your spa team to step up to the plate and perform in ways you never imagined. This article explores areas that are not new when it comes to motivation but instead reviews what we most likely already know but aren't putting to use to the degree that we could or should. READ MORE

Due in large part to Governor Davis' efforts to retain his job, none of his selected lobbyist and interest groups were "left behind" at the conclusion of the 2003 legislative session which resulted in passage of a whole raft of labor-related legislation. These new laws impose additional costs and obligations on California employers who opposed such obligations, because of the challenging economic environment-among other reasons. Prudent employers will want to consider reviewing and modifying their polices and practices to ensure compliance with these new laws and to deter and defeat any claims based thereon. These and other important changes and strategic actions for compliance are set out below. READ MORE

Men's increased interest in their appearance offers significant sales opportunities. A new generation of men for whom image has been important since their teenage years, is now entering its thirties. There is much evidence to support the rise of male grooming across the world. Comparisons of sales data regularly shows that male grooming is growing faster than other segments of the beauty market. The main beneficiaries are product retailers, and in services hair salons, gyms, cosmetic laser clinics, and cosmetic surgeons. Products suppliers report that the male grooming market is no where near saturation point READ MORE

No doubt about it - from major corporations like DuPont, Caterpillar, and BP are lobbying President Bush to develop mandatory carbon emission caps to Walmart CEO Lee Scott's bold pledge to use 100 percent renewable energy and produce zero waste - companies are taking significant green steps. As Thomas Friedman, a New York Times editorialist states, "Green is ... the [growth] industry of the 21st century." However, hotel and resort companies have many questions about how best to invest time and resources toward joining the growing green movement. Namely, what exactly is the green/sustainability movement, and how does it relate to the hotel and resort development business? READ MORE

How will generational effects determine the successful hotel concepts of the next decades? As the influential Y Generation begins to have economic power and as the still influential Baby Boom enters yet another life stage, the question is essential for hotel marketers to consider. The past has proven eloquently that the company able to anticipate generational tastes (until now more through intuition than through planning) will be the company that defines one or more decades. It is easy enough to see how generational effects in conjunction with life-stage elements, technological advancements, business cycles, and historical events have shaped the hotel products of the past. READ MORE

With the end of the year fast approaching, most hotel directors of sales are busy putting the finishing touches on their 2006 Marketing Plans. While you may have created dozens of exciting weekend packages, meeting specials and food & beverage events throughout the year to increase business and encourage media exposure, don't overlook what the holidays can do for your property. Make certain you are covering all traditional holidays and consider developing plans around some not-so-traditional holidays, or "specially developed" holidays or annual events to garner additional revenue during some typically slow times. READ MORE

What awaits the ever-more-savvy spa connoisseur in 2006 and beyond? The number of spas in the U.S. has topped 12,000, with spas offering a dizzying variety of services that address everything from weight loss to stress relief to skin revitalization and more. Looking ahead, we believe that spas will become more focused - rather than offering a little bit of everything, spa operators are going to specialize and become expert at the services they offer, whether it's Ayurveda or male specific treatments or whatever. With the number of spas only continuing to grow, spas are going to specialize and consolidate in order to survive. And diversify they will! Medical Spas, Retirement Spas, Man Spas - Oy Vey! Watch for these very interesting developments in the year(s) ahead. READ MORE

The spa is often a leading driver for many guests as they make hotel/resort selections. In fact, consumers seek out a spa experience they feel they can trust for high quality and value. Hotels/resorts can expect an increase in average daily rate (ADR), average length of stay, food & beverage revenues, as well as in the sale of other amenities offered by the property, if the leadership and staff understand how to utilize the draw of the spa to its consumers. Here are some simple guidelines to help you start and stay on the right track of spa profitability... READ MORE

Westin Hotels & Resorts (then known as Western Hotels) made hotel history in 1946 when they introduced and issued the first guest credit card - a tremendous innovation for customers and the industry alike. They upped the ante in 1983 when they became the first major hotel to implement a comprehensive credit card reservation and check-out system. These advances sealed Westin's reputation as a leading-edge hotelier. They also put the hotel industry squarely at the forefront of payment card acceptance, solidifying its leadership position in the rapidly expanding credit card market. But along with the advantages of innovation, technology often brings headaches. Credit, debit and prepaid cards are no exception. While hoteliers and their guests have enjoyed the convenience and accessibility of cards for years, they - like you - have also struggled with the rising costs of accepting credit and debit cards. READ MORE

Every time you swipe a guest's credit card, your hotel is charged with transaction fees. Since most of your bills are likely paid by credit card, the amount you pay in these fees are substantial. Yet, do you understand what you pay and properly manage that expense? If you are like many hoteliers, you may not drill down into credit card processing costs - first because you may not have the time, and second because the statements you receive from your payments processor are probably very confusing. If you take a good look at your statements, you will discover that fees vary wildly based on the type of card used and can reach as high as 5% on each payment. READ MORE

Being under the influence is serious business but it seemed like a good idea at the time, your Honor. Just ignore the global excitement to protect the planet and simply avoid "green" themes in new hotel projects. It is only the latest trendy hotel fad, right? Wrong, your green future is now. The major brands are going about it differently but all have evolving sustainability and environmental initiatives. Like the lovely Hotel California where you check-in but can never check out, make more room in rehab because hotel developers without green-colored glasses are on the road to making impaired decisions. READ MORE

Although nobody can predict exactly when the economy is going to rebound nor when hotel prices and occupancies will return to previously desired levels, it is probable that there will continue to be a decline in corporate executive retreats to luxury resorts, annual board meetings, corporate sales incentive trips, and annual holiday parties over the coming year. In fact, one can only wonder about the extent of recovery for specific markets such as luxury, as well as whether there will be a recovery at all for the condo-hotel market. Having said that, it is important to pay attention to the items that will help maintain profitability by focusing on what I think are the top ten key recession survival best practices. READ MORE

Today's quickly-changing marketing environment turns traditional approaches on their ear, with guests calling the shots, dictating the timing and preferences for communications and engagement. For marketers, this customer-driven, fast-paced environment mandates a new approach to optimize engagement - the points of contact with the brand - and maximize the guest's lifetime value. But most traditional database-driven marketing solutions fall far short of these goals. That's why savvy marketers are turning to sophisticated relationship marketing.but no relationship marketing strategy will work without the right digital marketing system. READ MORE

Every year The International Spa Association releases the spa industry trends for the coming year. The report is valued by the spa industry and looked at as a tool for marketing individual spas. Our overview of the 2010 trends focuses on the shift the spa industry is seeing and provides ideas for proactively working toward making our Spa businesses more efficient. READ MORE