How can hoteliers use the formula of GRWM videos and other TikTok trends to get attention for their brands? GRWMs, walk and talks, and in-the-car videos are all great ways for hoteliers to showcase their properties through authenticity and movement. These trends of TikTok already keep social media viewers entertained, informed, and attentive, and that same level of attention can be earned by hotel brands. READ MORE

As travellers increasingly look for immersive and authentic programmes and adventures, hotels may need to update their strategies to be able to provide quests with truly unique and unforgettable experiences. Here are the key trends and forecasts hotel operators, developers and investors need to know about experience-led travel and its effects on the hotel sector in 2024. READ MORE

Due to the challenges of traditional hotel development, developers are increasingly turning to condo hotels. Success requires careful negotiation of terms and cost allocations, as well as an understanding of the legal and physical nuances involved. Market analysis adds another layer of complexity, requiring a well-structured strategy that can deliver both short-term returns and a lasting residual income stream. READ MORE

As the hospitality industry evolves, securing comprehensive and cost-effective insurance for hotel operators has become increasingly complex. The nature of risks associated with hotels, from liability and property damage to data breaches, makes insurance a critical operating component. An increasingly litigious society only exacerbates matters. With this growing need comes a challenging landscape where standard insurance solutions often fall short. To navigate this market, two essential factors emerge as fundamental. READ MORE

This article reveals the latest U.S. RevPar trends, highlighting emerging markets and those facing challenges. From Cleveland's growth, spurred by unique events, to Montana's rise as a leisure hotspot, it offers insights into which destinations are thriving and why. Hospitality professionals will gain valuable knowledge on the evolving market landscape and areas showing strong recovery potential. READ MORE