
While hotels ultimately strive to be an inviting place where people can relax and recharge while traveling, many hotels & resorts have embarked on a new mission: becoming ambassadors to help to educate visitors about their unique location and the interesting people who live there. Every destination has a story to tell. And we're all in the business of creating and sharing "experiences" these days. Establishing partnerships with key local community organizations can nurture unique guests moments, build buzz through traditional media outlets, provide exciting new content for social media and ultimately result in brand loyalty. READ MORE