Is your property's spa capture rate growing? Of course, higher capture rates deliver higher revenues and more happy and loyal guests. During your hotel/resort's budget process each year it becomes more apparent that in order to increase the spa's revenues, the property and spa need to seek opportunities to capture more business. READ MORE

Picture this: you are an established hotel owner, management company or general manager facing a threat to your business reputation that necessitates your putting everything aside. All that time and money you spent on establishing a justifiably terrific image...all the great goodwill and positivity you created... where did it go? A reputation "hit" to an abundant image bucket stands the chance of puncturing a hole so gashing that you have no idea how you're going to keep all that positive reputation from draining completely away. Business could plunge. Your company's or your hotel's reputation could be dangerously on the line. READ MORE

"Ethics" means doing the right thing every day - even when no one is watching. So you think you're ethical? If you own the company, do you run personal expenses through the company? If you're an executive, do you turn in padded expense reports? If you do, these thefts will inevitably become common knowledge among all of your employees. And employees take their cues about what's acceptable behavior, and what's not, from those above them. READ MORE

Today's savvy consumers not only compare your brand and your online offerings with your competitors; they compare you against every other site on the Internet. New capabilities are emerging every day on the big consumer sites that the hospitality industry will soon have to emulate. Hotel brands must produce and maintain an integrated offering that neatly presents all properties and services, while providing a best-in-class user experience. Customers expect that offering to include advanced features: online reservations, loyalty program redemption, local restaurant recommendations, tickets to attractions, smart profiles and much more. The demands on IT organizations are rising dramatically yet few hoteliers maintain the internal resources to stay competitive on a rapidly changing e-commerce playing field. In fact, many IT budgets remain flat or are in decline, forcing companies to turn to lower cost delivery models like offshore development as a cost-effective way to augment staff. But is this model really viable? READ MORE

"Design" is the new buzz word in hotel FF&E, but exactly how does an interior designer add value? The textbook definition tells us that an interior designer enhances a hotel with better space planning, more stylish decorating, and more effective furniture placement. The property is worth more and guests rate their visits more highly. That should probably be enough to consider using the skills of an interior designer in your next hotel project. However, the marketplace reality goes much further - in today's crowded hospitality environment, an interior designer is vital in helping your hotel not just stay competitive but actually increase market share. A more up-to-date property generates more return visits and can achieve higher room rates. READ MORE

Nearly a half century ago, business guru Theodore Levitt said that the purpose of business is to make and keep customers. It might seem that his admonition is just plain common sense, not some cutting edge revelation. On the other hand, growing competitiveness in the lodging industry has forced many executives to believe that the purpose of their hotel is making money. The focus on revenues, REVPAR, ROI, escalating costs, cost containment, and a series of sophisticated business school jargon has drawn attention away from the real purpose of any hotel - i.e. to make and keep guests. No one is suggesting that revenues are not important; they are. Without adequate revenues a hotel "ain't no more." So let's give Levitt's definition a modern lodging marketing perspective: Marketing is managing your hotel's brand so that guests recognize that your hotel will solve their needs better than any alternative. READ MORE

When limited markets are divided among competing hotels with similar facilities and services, hoteliers find that new guests can be attracted and hotel occupancy increased by revisiting the past. They've discovered that heritage corridors create additional reasons to travel a route, be loyal to a property and stay longer. These less-traveled corridors were once the beaten path, but now have nostalgic appeal for travelers in search of a slower pace, authenticity and our nation's history. READ MORE

According to a recent article in Hotels Magazine, when it comes to more meetings business, "Who gets the lion's share of the proceeds will depend largely on two key factors: the right technology and the right read on what meeting planners want." When it comes to technology, there are several aspects that hoteliers need to consider. I'd like to share six ways that that can help you get and manage more meetings business. READ MORE

Today's meeting planners have a lot more to consider than just booking sleeping quarters, outfitting seminar rooms with multimedia equipment and ergonomic chairs and organizing group meals. Meeting groups now require the latest in technology (Wi-Fi is a must), entertainment and amenities while also demanding the latest in comfort, cuisine and last but not least, an inspirational setting where business and bonding can be conducted in every corner. READ MORE

The Spa Retail Management process is comprised of key components that allow you to develop a foundation that will enhance your business strategy and positively effect your bottom-line. The Retail Concept is one of the first things that need to be defined. This focuses on determining your target market's needs and how you will satisfy those needs more effectively and efficiently. Who do you currently serve and how well are you serving them? Take a look at your current spa offering to determine what you sell and who is buying it. What do you sell? What is your retail mix? How have you integrated all that you do? These are just a few questions that need to be answered to define your retail concept. READ MORE

Theories and concepts compete constantly for our attention with most fleeing out minds as quickly as they entered. A few, however, begin to appear with such frequency that it is hard to ignore. Concepts that become of continual concern shift from simply ideas or musings to solidified trends. As the members of the Generation X leave the work force, multiple movements are made within the business world that potentially affects your organization. While we cannot predict the future, these six trends will contribute to the way in which many of our future business practices and processes operate. READ MORE

It's simple. It's all about control! A retail management agreement typically provides a hotel owner with much greater control over the day-to-day operations of a retail facility than a retail lease does. The first question a hotel owner should ask is, "do I really want control over the day-to-day operations of the retail facility?" The answer may vary from facility to facility. For example, the hotel owner may not wish to delve into the day-to-day operations of the sundry shop, but the food and beverage operation, that may be quite a different matter because the food and beverage experience is closely tied to the overall guest experience. READ MORE

In the last decade spa has become synonymous with luxury and upper- upscale hotel markets, building a five star resort without a spa is now unthinkable and has become a standard of entry into this market segment. While growth of spas within the five star hotel markets is expected to continue, the four star hotel markets has also steadily begun to incorporate spa into the facility footprint; especially in resort markets. Furthermore, spa is beginning to emerge in the three star hotel market. READ MORE

You know that getting more value from your energy dollar is always important. The lodging industry spends over $5.5 billion per year on energy. That is a lot room for potential savings. And greater profitability. The need to improve your electric energy efficiency is especially important. Electricity is an amazing energy source, and demand for it today is at record levels. Looking ahead 25 years, the nation's population is anticipated to grow by 23 percent. The country's GDP is projected to double in that time. And both events lead experts to predict that electricity use will grow 40 percent by 2030. One way that hotels can improve their overall energy efficiency is by taking the ENERGY STAR Challenge READ MORE

Tired of the disruption? Upset that you keep paying hundreds of dollars fixing unreliable equipment? At what point do you stop repairing that 10 year old piece of kitchen equipment and make the decision to buy something new? Making these decisions can be difficult and buying the right piece of replacement equipment can be more challenging than just purchasing the same item you currently own. Obviously, you want a great price, but there are other considerations as well. Before you buy, here are some ideas. READ MORE