As hotel companies strive to promote bespoke identities for their distinctive collection of brands, they carefully craft the guests' experience through exceptional architecture, interior design, and other means of engaging the travelers' senses to make the lodging experience uniquely pleasant and memorable. Curating a distinctive olfactory experience has become an important component of the sensory ensemble for luxury hotels in formulating a lasting impression. READ MORE

Hotel staff must understand the importance of sustainability to help a hotel achieve its revenue goals and support the desires of the modern hotel guest. However, each department serves its own unique function, and so steps towards connecting staff with sustainability must be tailored. Check out these simple steps to bring hotel staff into the sustainability conversation. READ MORE

Use your personal LinkedIn profile to boost your visibility and credibility with potential hotel clients, while increasing your company's visibility and leadership position in the industry. Here are the 6 steps you need to take today to start building your personal brand on LinkedIn, to put yourself, your company and your product/service front and center in the minds of potential customers. READ MORE

As 2025 approaches, the hotel industry faces a wave of maturing debt amid rising cap rates and delayed property improvements. With traditional bank financing tightening, private lenders emerge as key players. This shift presents both opportunities and challenges for hotel owners and investors. Understanding the pros and cons of each financing option becomes crucial for navigating the evolving market landscape. READ MORE

The first generation of digital natives--Gen Z--join Millennials as the biggest target market of business travelers. With a combination of global awareness and digital presence, Gen Z travelers creates travel itineraries designed to mix social media-ready photo opportunities and travel vendors that support for sustainable development. That mix provides hoteliers guidance on how to accommodate these guests through the ways they differ from previous generations. READ MORE