Mobile technology has transformed the hotel experience, putting countless services and amenities right at our fingertips. The next wave of technology, already gaining momentum around the industry, will take us beyond these simple conveniences and offer a new focus on customer preferences. The hotel room of the future, powered by next-generation technology and data, will be an incredibly personalized experience where guests can control their guest room environment in the same way they are accustomed to doing at home. The benefit is twofold - guests receive all the comforts of home, while offering new levels of customer loyalty for hotels. READ MORE

Connected technology is advancing quickly and hotels must be ready to meet or exceed the experiences guests have in their homes. By examining current consumer trends, guests expect a multiple device experience integrated seamlessly with the in-room technology. Those expectations include but are not limited to streaming, voice assistants, and environmental controls. These disparate products must work together – over the same infrastructure – to deliver a simple and seamless guest experience. With some smart planning and careful consideration in selecting a solution provider, it is possible to build a technology ecosystem that benefits both guests and hoteliers. READ MORE

The vast millennial population makes them a major target group for all businesses. That's why, hoteliers must find effective ways to attract this young, tech-savvy and demanding generation. Millennials are more well-travelled and adventurous than the previous generation. Their exposure to technology sets them apart as the first to grow up fully connected. They expect something new from the hospitality industry, throughout their entire experience – from making the reservation to checkout and beyond. Read on to learn how to cater to millennial desires for customization over generalization, need to stay super connected, and appreciation for brand engagement on social media. READ MORE

Hoteliers are well-versed in the art of visual branding and the creation of ambient spaces, recognising the significance of brand image in attracting customers. Yet how a leisure brand sounds is becoming as important as how it looks when ensuring business success. But how do you create a unique brand soundtrack that best reflects specific brand values and personality? Daniel Lafferty, Director of Music and Voice at global audio branding specialist PHMG, explains how hoteliers can harness the power of audio to differentiate their venue from competitors by using the right combination of custom composed music, voice and script. READ MORE

Travel has no age limit. This is one of the many reasons it's one of the world's fastest-growing industries and enjoyed by many age groups. From baby boomers to millennials to Gen X to the growing Gen Z cohort, each group has needs that drive their purchasing behavior. Pointedly, a hotel that appeals to one group may not resonate with another, so hoteliers must deliver a custom experience that leaves their target audience wanting more. To achieve this, consider these key design strategies that have transformed the multifamily industry when designing your next hotel. READ MORE