Generation Z is actually known by several names. But whatever it is called, this generation is the one that follows the infamous Millennials.. Typically, demographers and researchers classify iGens as those born between 1995 to 2005, putting them still in school with leading edge finishing up their college years. Although this cohort is still relatively young, they influence about $600 Billion of what and where their family spends its time and money – i.e. that's about 70% of their parents' spending. Already they are swaying their family's travel decisions. By 2020 – that's less than two short years from now - they will represent 40% of the world's consumers. In this article, you learn more about this up and coming generation and how your hotel can attract their business. READ MORE



