Hotels today can and should use F&B to establish a unique personality. As guests increasingly look to bar and dining experiences for entertainment, hotels can take advantage of their venues to express themselves and leave a lasting impression. Restaurants, bars and even the event catering service can define a hotel as local, unique, lively and entertaining. To be competitive and ensure success in the long run, hotels should pay close attention to guest preferences, the design of F&B areas and the culture of the region and neighborhood, always striving to be original. READ MORE



