- Architecture & Design
- Transforming the Predictable to the Unpredictable: Conversions and the Hospitality Market
How can hotels design the unexpected and prepare for what lies ahead, anticipating guests' wants and needs? Are there properties or spaces that are more adept at delivering what will meet or exceed guests' expectations? Conversions are becoming increasingly popular as they not only bring a sense of exploration and discovery, but also a strong narrative. In addition to having a sense of place and history, conversions also enhance sustainability and are able to create a brand. This article will examine those design elements that help set the stage for delivering elusive and invaluable hotel "unexpected" experiences that are top-of-mind. READ MORE



