One obstacle revenue and distribution managers at hotels face is parity. This has become a major concern in the hospitality world, as hotels are losing valuable revenue, harming their business. Providing hoteliers with transparency on parity performance is key so they can create actionable insight as it could impact their properties. In this editorial written by Gino Engels, Chief Commercial Officer and Co-founder of OTA Insight, he takes a dive into the issues of parity and how you, the hotelier, can reduce your hotel's parity problems in order to better control your distribution costs. READ MORE

The same yield strategies that for decades have helped hoteliers optimize room revenues can lead to similar gains in their food and beverage operations. A restaurant seat, like a hotel room, is a perishable item, meaning that revenue lost anytime it sits vacant will never be recovered. And that’s the very challenge that yield management is designed to address. So why does the industry continue to overlook its potential? This article explores how hotel operators can apply a yield management approach to their restaurants to capture the maximum possible revenue from each seat. READ MORE

Hotel revenue management has been around for more than 30 years, yet adoption of revenue management technology has been slow. Although revenue performance is an important metric that drives pricing strategy and overall efficiencies, many of the tools and technologies available today make it difficult for hotels to measure their revenue performance and make smart pricing decisions. The solution: straight-forward measurement tools that can process real-time data to help hotels manage revenue and pricing. This byline will explore how technology is empowering hotels with strategic tools to optimize revenue management and help them make more informed decisions to better grow their business. READ MORE

Talking about Millennials it's been now a hot topic since 10 years. Of course, we all know how relevant it is, being the majority of today's workforce and tomorrow's leaders. What's most important is the fact that every industry is gearing up towards them, from travel to technology and from education to retail. Of course the reason is simple, Millennials are and will be the next BIG business opportunity. Here are some tips about managing Millennials in the (hospitality) workplace and beyond with my two cents. I took it seriously because I saw the opportunity, are you? READ MORE

How can hotels, big and small, create opportunities to maximize their revenue? In this article, expert Lily Mockerman details the challenges and creative solutions for limited-service hotels to increase overall revenue. Though smaller properties may seem to be at a disadvantage, revenue optimization can be achieved by strategically monetizing every part of a hotel’s available space. With a seasoned perspective and out-of-the-box insight, this article reviews the ways limited-service hotels can increase their overall revenue and add to their value. READ MORE