
Hotel operations rely on and profit from advanced technologies in areas such as the physical operation of a property, the communication systems we use daily, and in managing hotel operations, everything from staff scheduling and guest reservations to human resources and tracking return on investment. This reliance on technology will continue to grow, driven by our impulse to understand and serve guests in new and better ways, as well as external competitive factors. This article considers what is driving this trend and how we might approach our future in technology. READ MORE