Coaching: A Route for Professional Development and Success

By Susan Tinnish Advisory Group Chair, Vistage | October 07, 2018

Pathways for leadership and professional development have evolved over time in the business world. Once upon a time, the strongest business leaders were perceived to be all knowing and showing any weakness was taboo. However as business increases in complexity and leadership abilities are seen as skills that can be polished, many executives have turned to executive or business coaching to hone their abilities and improve their business results. In its early use, business coaching was targeted at people with toxic behaviors.

Today, most coaching is focused on developing the capabilities of high-potential performers. This evolution is borne out by a Harvard Business Review survey of 140 coaches which found almost half the respondents (coaches) reporting that they are hired primarily to work with executives on the positive side of coaching - developing high-potential talent and facilitating a transition in or up. Another 26% said that they are most often called in to act as a sounding board on organizational dynamics or strategic matters. Relatively few coaches said that organizations often hire them to address abrasive or derailing behaviors.

Like other industries, the hotel industry faces added complexity. Issues like dynamic pricing, more sophisticated marketing tools, brand proliferation, sustainability, managing different generations, talent shortages, the presence of new competitors, new distribution channels, and layering of parties invested in a hotel's success equate to a more challenging environment for hoteliers. Many hoteliers may find that just as a coach improves an athlete's performance, they could benefit from a coach who helps them enhance the skills and resources they need in order to be successful.

Business coaching is the practice of providing support and advice to help business leaders recognize ways in which they can improve the effectiveness of their business. Business coaches work to improve leadership, employee accountability, teamwork, sales, communication, goal setting, strategic planning, execution, cultural transformation and more. Coaching can be provided in a number of formats although it is usually done in a group or one-on-one sessions.

Who Can Benefit from Coaching?

A person can benefit from the services of a business coach, if they:

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.