AI tools are revolutionizing how the hospitality industry handles online reviews and reputation management. They enable real-time monitoring and personalized responses, providing deep insights into guest feedback. This technology greatly enhances customer satisfaction by improving service quality and allowing for hotels to maintain a strong online presence, ultimately fostering guest loyalty and boosting business performance. READ MORE

It's time for Canadians to take back control of their hotels. Many of the foundations are in place but bold steps such as incentives to create Indigenous brands, local content requirements, free enterprise zones, and reallocation of government resources are required for Canada to reach its full potential and become "first among nations" in tourism. READ MORE

The effectiveness of a hotel's commercial team plays a pivotal role in driving revenue, attracting guests, and maintaining a sustainable business. Therefore, understanding and measuring its performance is crucial for achieving success in the market. The significance of measuring its effectiveness lies in its ability to provide insights into various aspects of the business operation. READ MORE

The benefits of personalization in the hospitality industry far outweigh the challenges. Personalization will create that "wow" factor and a memorable experience for guests. First and last impressions bring guests back to an establishment. Word of mouth brings new guests to an establishment. So, it is important to personalize experiences and leave guests with an experience they will never forget. READ MORE

Abstract Did you have a mentor in your career? Mentors provide valuable support to their mentees by guiding their careers, onboarding new positions and generally acting as a confidant and advisor. You can also ask yourself should you be a mentor? This article will discuss mentoring traits, skills and abilities, mentor-mentee matches and creating mentor programs. READ MORE