Consumers want to plan trips online but question the legitimacy of e-commerce sites and are losing trust in the hotel industry. Hoteliers can use the four antecedents of authenticity--continuity, credibility, integrity & symbolish--as well as three social media tactics, to overcome consumer skepticism. Employee training and branded digital messages can help signal authenticity and build brand reputation. READ MORE

There is a lot that goes into hiring the best leaders. Learn how to stay focused on the process that will help you secure covenantal leaders for your organization. This article, along with the February and May 2024 articles on the same subject, as well as the series to follow quarterly, are all intended for any leader in hospitality at all levels and whoever makes hiring decisions. READ MORE

The General Manager of the future must be a multifaceted leader with a strong business acumen, exceptional communication skills, and a deep understanding of the evolving hospitality landscape. They must balance guest needs, owners, employees, embrace technology, and foster a positive work environment. This article delves into the key qualities that make for a successful hotel manager of the future. READ MORE

Abstract Thought leadership is a tool focused on sharing new, innovative or unique content and positioning individuals and institutions that share content as thought leaders. New content can mean discoveries, new models, and or new ways of thinking about processes and products. This article will discuss thought leadership processes and provide examples and applications in multiple hospitality business functions and in higher education. READ MORE

This article dives into the competitive world of hotel revenue management, where strategies range from "rate espionage" to navigating OTAs and modern RMS. It highlights the clash between "Old School" fundamentals and "New School" tech-driven tactics, emphasizing the need to blend both approaches. To succeed, hotels must innovate while preserving the core principles of guest relationships and market intuition. READ MORE