Today, millennials are on the verge of becoming the largest living adult generation in the United States, making them the ideal target for hotel brands and their marketing campaigns. But, in order for marketers to generate the greatest number of sales this year, they must develop and execute a comprehensive strategy designed specifically to reach and engage millennial customers at multiple touchpoints. It won’t be a “one and done” campaign, but the below piece will explore three different ways hotel brands can test the waters with this audience and eventually craft the perfect brand image that aligns with this generation. READ MORE

Food and beverage outlets are oftentimes the leaders at your property (or should be!) in keeping up with the latest, coolest trends. Let's face it, the latest food craze will come and go almost as quickly the next pop star and social media platform. And what group is leading the charge in those trends? The same group that is leading the technology trends - the Millennial! Millennials have shown that they are a force to not be brushed aside. And if you are not at least doing something to ensure their business, your property could be missing out on big revenues. One problem; how do you ensure those revenues show profits? READ MORE

In 2018 the world is moving faster than we are and it is increasingly more difficult to keep up while still trying to enjoy life. Staying "present" is a challenge for everyone, but most especially for Millennials; now the largest group of people on the planet. The landscape of our everyday lives is impacted by this generation's self-centric behavior. Something as simple as going out to eat in a restaurant is different today than it was yesteryear. Do we want to change it and if so, what would we change, and how? READ MORE

The following article addresses the impact of the millennial menu's impact on our foodservice culture and how it is going to change our industry moving forward. We will address how the course of how we view, buy and experience food will forever change as through this new concept food fully becomes part of our lifestyle rather than just becoming a function for the lives we lead. The millennial menu changes the format for foodservice, it's here and we must be ready to embrace this new era. READ MORE

In today's culture, unconventional venues and consistent development is imperative for success in the food industry. Expecting the unexpected is the new standard. Innovative fluidity that evolves with the new millennial consumer to give them something exclusive and different is critical for success. This article features how the development of the unconventional venue has progressed around the world, through the eyes of a hotel chef and how he continually seeks to transform what he offers and where he predicts the focus will shift to next. READ MORE