Market segmentation is of particular importance in the complex and competitive hospitality world of today because it does not only help put things in perspective, but also ensures that you won't have to waste money and efforts in areas that won't bring any positive results. Cost of acquisition and contribution by revenue source are extremely important factors that need to be taken into consideration when managing a business in the highly competitive and ambiguous hotel management industry, which is another reason why market segmentation needs to be leveraged. Doing so will not only help you understand where your customers are coming from, but it will also be easier for you to figure out which areas need improvement and which customer groups you should focus on more for greater revenues. READ MORE

Today's hospitality organizations rely on advanced technologies in a wide range of back-office operations, as well as areas directly impacting guest services. And much more is to come. Implementing these technologies successfully demands a careful approach to assessing needs, whereby all stakeholders embrace the new systems; acquisition; and implementation, including a thoughtful approach to staff training. In this way, we can achieve the objectives of making our jobs easier as we acquire new powers, communicate better within our organizations and with strategic partners and serve guests in new ways. READ MORE

It is challenging task to manage rate parity. A lot of effort is required to track cracks in rate parity, especially for enterprise hotel. Current market subtleties require that hoteliers move much beyond detecting breaches and focus on implementing manners to not only report breaches, but take measures to put a stop to rate disparities and also avert them in the future. In this article learn how to avoid revenue damages caused by breach of rate parity. Know what kind of rate parity tools are modern and learned hotel revenue managers investing in to stay up in the game. Learn about a well-executed rate parity strategy, to make your hotel superbly prepared to achieve its goals in 2018. READ MORE

Customer service means delivering on every possible detail at every customer and guest touchpoint. It is anticipating needs, needs that a client or guest may not even realize they have. It's about making someone feel good, putting a smile on their face, and leaving them not wanting anything more – it is hospitality in its purest form. I'm grateful to have had the opportunity to work for organizations that truly believe in the importance of customer service. Now I'm at the Georgia World Congress Center Authority (GWCCA), the epicenter of Atlanta's hospitality district where we are creating the blueprint for customer service. READ MORE

Ever wish you could be several places at once to meet the diverse demands of the hospitality workplace? At times, mere minutes can matter to convert a frustrated traveler into a happy hotel guest, and there may not be time for a manager to initially get involved. While there is growing use of technology to address the ever-changing needs of travelers, particularly millennial travelers, the role of hotel associates at all levels to ensure an exceptional guest stay is paramount. So how can you create that “can do” workplace culture that empowers associates to confidently act to deliver on excellent guest satisfaction? READ MORE