Treehouse Hotel Silicon Valley redefines hospitality with an "anti-tech" ethos rooted in agrarian history and adaptive reuse. Designed by 10 Design, the property preserves a former business hotel while transforming it into a lush retreat of edible gardens, trellised courtyards, and playful amenities. Blending wellness, whimsy, and sustainability, it offers a slower, more human-scaled alternative in the heart of Silicon Valley's fast-paced landscape. READ MORE

Outdoor hospitality near national parks is moving from niche to mainstream as travelers seek meaningful, wellness-driven experiences that don't compromise comfort. Success requires balancing guest access with environmental preservation, embracing seasonality, and immersing in local culture. Strong community ties, thoughtful programming, and genuine connections can create memorable stays that both enrich the guest experience and sustain the destination. READ MORE

Cybercriminals are targeting hotels where it hurts most: front-of-house systems that have a direct impact on guest experience and trust. This article outlines why cybersecurity must be a strategic priority-not merely a siloed IT issue-and offers practical steps hotels can take to strengthen cyber resilience, ensuring secure protection and smoother operations ahead of 2026 planning. READ MORE

AI is appearing in every area of our business. HR professionals have begun using AI in countless areas including the design of new hire journeys, enhancing hiring and assisting in associate relations. This is an amazing tool that no one should fear. Even in its infancy, AI gives us an unprecedented tool to serve better, hire smarter and manage best. READ MORE

Gen Z travelers expect authentic, innovative, and sustainable hotel experiences. They want personalization, mobile check-ins, and high-speed Wi-Fi. Aesthetic views that are social media-worthy, wellness offerings, and sustainable procedures also stand in importance. Transparency, inclusion, and digital convenience are essential for Gen Z travelers. Hotels that offer meaningful interactions, honest branding, and integrated media platforms that engage Gen Z travelers will often earn their loyalty. READ MORE