It should go without saying that cross-functional collaboration is essential for success in hospitality. The same is true for marketing in the hospitality space. Developing effective marketing strategies that attract and retain guests, drive the topline and boost team member recruitment and retention takes a village, to borrow a phrase. Evolving technology and shifting consumer preferences present complex challenges for the hospitality marketer to overcome. READ MORE
HOTEL BUSINESS REVIEW
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The hospitality industry is experiencing a seismic shift as Artificial intelligence (AI) is rapidly transforming the role of the revenue manager, ushering in a new era for hotel profitability. While some may fear AI as a job-killer, the reality is far more exciting. This intelligent revolution is creating a breed of "revenue management renegades" - a generation empowered by AI to become strategic masterminds, not just data crunchers. READ MORE
Amidst soaring temperatures, the hospitality sector is shifting towards sustainability, blending luxury with eco-conscious practices. This piece highlights how luxury accommodations are adopting regenerative design and community engagement to offer sustainable, opulent experiences. HKS explores this new luxury paradigm, aligning with Environmental, Social, and Governance (ESG) values to meet the demands of today's eco-aware traveler. READ MORE
- Market Analysis & Analytics
- Lodging Investments: What Would Have to Change in The Hotel World for Investors to Re-Engage?
The hospitality industry has been significantly impacted by the Covid-19 pandemic and various macroeconomic factors. The lodging investments market has yet to be broadly stabilized due to rising interest rates and increasing costs of debt. To further understand the market dynamics, TRE sought insights from leading industry professionals on what factors would need to change to stimulate investor reengagement. READ MORE
This article explores advanced revenue management tactics used by hotel industry insiders, we call "Revenue Sleuths," to outmaneuver competitors and maximize profits. Key strategies include proper rate shopping, manipulating discount availability, corporate rate espionage, last-minute inventory manipulation, market segmentation, length of stay controls, and dynamic pricing. These sophisticated approaches help optimize revenue while maintaining a competitive edge. READ MORE
Hotel conference and meeting spaces have been battling loss of focus since their inception - and endless amounts of caffeine to retain alertness is not a sustainable solution. Combating attendee fatigue and maximizing productivity necessitates a focus on air quality. Utilizing solutions including enhancing HVAC systems, employing air purifiers, and implementing sanitization treatments creates healthier, more productive environments for successful gatherings. READ MORE
Jeremy Sadler, General Manager at 106 Jefferson Huntsville explores today's hospitality landscape where guests seek authentic and locally inspired dining experiences that connect dishes and flavors with the heritage of their travel destinations. Sadler embraces the recent shift in consumer preferences towards fresh, sustainable and socially responsible food choices as an opportunity for hospitality properties to elevate their dining experiences. READ MORE
Promoting a positive work environment is an important reason for hospitality to combat "quiet quitting." Hospitality workplaces are often difficult settings and challenging to create an atmosphere that consistently fosters respect and understanding. Therefore, it is important to examine how to combat "quiet quitting" and implement appropriate strategies to support mental health and wellness. This article examines this phenomenon and discusses its recent prevalence. READ MORE
Gone are the days of filling positions with folks who want to clock in, clock out. Candidates want to know that their companies hold values similar to their own. They want to work within a great culture. This article suggests steps a company may take to articulate strong values and a great culture - creating a place that people do not want to leave. READ MORE
- Food & Beverage
- Duffy's Sports Grill: A Review of One of The Best Customer Loyalty Programs in The Nation
While there are hundreds of customer loyalty programs that provide benefits to the person who signs on to this arrangement, many fall short of those that are long lasting and sustainable over time. One such customer loyalty program that measures up to those standards is based in the state of Florida doing business as Duffy's Sports Grill with 34 locations throughout the state. READ MORE
Carol Leaman, CEO and co-founder of frontline learning enablement provider Axonify, explores some of the most frequent kinds of emotional customer situations frontline hospitality workers must handle. She also dives into some of the training methods and tactics hotels can leverage to ensure their frontline workers have the skills and confidence to handle these instances safely, calmly and respectfully. READ MORE
AI tools are revolutionizing how the hospitality industry handles online reviews and reputation management. They enable real-time monitoring and personalized responses, providing deep insights into guest feedback. This technology greatly enhances customer satisfaction by improving service quality and allowing for hotels to maintain a strong online presence, ultimately fostering guest loyalty and boosting business performance. READ MORE
It's time for Canadians to take back control of their hotels. Many of the foundations are in place but bold steps such as incentives to create Indigenous brands, local content requirements, free enterprise zones, and reallocation of government resources are required for Canada to reach its full potential and become "first among nations" in tourism. READ MORE
The effectiveness of a hotel's commercial team plays a pivotal role in driving revenue, attracting guests, and maintaining a sustainable business. Therefore, understanding and measuring its performance is crucial for achieving success in the market. The significance of measuring its effectiveness lies in its ability to provide insights into various aspects of the business operation. READ MORE
- Human Resources & Diversity
- Crafting Excellence: Tailoring Unforgettable Experiences for Every Guest
The benefits of personalization in the hospitality industry far outweigh the challenges. Personalization will create that "wow" factor and a memorable experience for guests. First and last impressions bring guests back to an establishment. Word of mouth brings new guests to an establishment. So, it is important to personalize experiences and leave guests with an experience they will never forget. READ MORE
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