Franchising is a key strategy in the hotel industry, enabling rapid expansion with minimal capital investment. While it offers benefits like brand recognition and financial efficiency, challenges include maintaining quality control and managing franchisee relationships. The model's future will be shaped by emerging markets, technology, and evolving consumer preferences, requiring careful balance between growth and brand integrity. READ MORE

Many hoteliers joined the hospitality industry due to a passion for people. This passion often exhibits as altruism in our communities. The responsibility to make a profit and desire to do good in our communities is not a juxtaposition. This article begins with an explanation of hospitality personalities moves into best practice examples of how lodging has leveraged unique capabilities to do good in communities. READ MORE

The rise of digital platforms has significantly transformed the way hotels interact with guests. From personalised email campaigns to targeted advertisements and curated content, businesses now have the tools to understand and anticipate customer behaviour and preferences. This shift towards personalisation not only enhances customer satisfaction but also increases the likelihood of conversion and brand loyalty READ MORE

Managing is hard. Managing people with different perspectives is harder. Managing people who come from different generations and have different expectations is the hardest. As Gen Z enters the work force, managers from earlier generations need to understand this cohort in order to promote effective work environments. This article highlights generational differences, and discusses how to best motivate and work with Gen Z READ MORE

Our Retail Rate and Discount game plan begs a closer look with yearly seasonal changes in business levels. The key to success is to start early and confirm strategic price positioning and availability and even enlist a bit of creativity to drive additional occupancy and revenue. Let's look at a few tried and true recommendations and maybe even a couple new ones to add to your revenue tool belt. READ MORE