Gen Z's nonlinear shopping habits and social media have disrupted the traditional marketing funnel. Brands must adapt by prioritizing engagement over mere exposure and personalizing marketing with data-driven insights. The travel industry is particularly affected, with consumers interacting with brands across multiple touchpoints. To succeed, brands need to be agile, responsive, and prioritize building connections through authentic engagement. READ MORE

Like other industries, the hospitality environment is undergoing a transformation, and the hotel industry is on the front lines. Leaders must navigate through differing employment expectations, vast customer perceptions and wants, and rapidly changing technology. All are significant and codependent. For executive leaders, these challenges can feel like they are turning a big ship in treacherous waters. Is there a way to navigate through? Yes. READ MORE

A subordination, non-disturbance and attornment agreement or "SNDA" is a key document in hotel financing that establishes the rights and obligations of the lender vis-à-vis the hotel manager. This article is intended to provide a high-level explanation of each of the components of the SNDA and provide some insight into perspectives and positions of each of the lender and hotel manager. READ MORE

As employers we have a unique opportunity to help remove barriers to civic responsibility and uplift our team to become the best citizens they can be through a variety of different programs. By providing resources and overall encouragement, we develop a more engaged and informed workforce while also fostering a culture of civic responsibility that has a ripple effect of positive impact beyond business hours. READ MORE

Dive into the way Selina is redefining the hospitality experience. Gadi Hassin, Chief Operations Officer for Selina Hospitality PLC, shares how the company stays at the top of the minds of millennials and Gen Z travelers. This article delves into the strategies for achieving operational excellence by integrating technology, sustainability, and putting personalized guest experiences at the center of their operations. READ MORE