
Time pressure is a significant driver of human decision-making. Time pressure is both artificial and natural. Time pressure is popular with airlines, hotels and sporting tickets. When purchasing an airline ticket it is likely that you have encountered a message that stated, “time remaining to purchase”, or “seats reserved for”, followed by a clock counting down. Ticketing agencies such as Ticketmaster and online retailer eBay are known for their time pressure sales methods. The high time pressure used by airlines, hotels and ticketing agencies are overt and intentional; however, not all time pressure is overt or intentional. READ MORE