We hear all the time that travelers have changed. Now we're highly-connected, mobile-crazed folks who want the freedom to choose. We want experiences, and we want to share those experiences with family and friends at the touch of a button, all in search of the next like. This is often attributed to the growing number of Millennial travelers born-and-raised on tech somewhere between 1980 (or '85, or '90 depending on who you ask) and the early 2000s. The reality is, travelers aren't so different. We're still dreamers and adventure-seekers. We always enjoyed experiences and we always shared them with the people we love. READ MORE

Creating content is hard, especially with limited budgets, time, and resources. Not to mention, the content that your hotel is publishing is not only competing with content from other hotels but also with content from other brands, other industries - even users' family and friends. In the digital world, community managers are constantly trying to think of creative ways to attract and engage followers. As a social media manager, it is not always necessary to create content from scratch. Engaging content can be discovered and re-shared with your network. Often times, content curation can even be the key to increasing engagement. READ MORE

Social media marketers spend the majority of their time designing content at their computer. Instead, they should work with the organization's interior designers, chefs, and event staff. Setting the honeypot is laying a trap, or bait. The bait is an item, a cuisine, a swan-shaped towel or any service the consumer could consider "going the extra mile." The swan-shaped towel, an art-like meal, and unique lobby art all create the cognitive desire to share the experience, and the most convenient method of sharing this experience is via social media. It is imperative to understand the behaviors of your target audience. Furthermore, ask yourself, "who is my customer?", and "who does my customer want to be?" READ MORE

It is safe to say that social media and the marketing force that goes into it are here to stay. This is largely due to the space's ability to continuously evolve. Just 10 years ago Facebook morphed into a mainstream business tool, Twitter arrived, the iPhone exploded on the scene and Android phones followed closely behind. This series of events spurred social growth as platforms began to fulfill needs we didn't even know we had. Today, the number of major social platforms has reached a stable point but that doesn't mean that there will not be continued growth in 2017. READ MORE

Can you imagine your bank choosing not to provide a way to check account status and transactions outside of your monthly paper statement? Can you further imagine a popular franchise restaurant only having paper take-out menus? You would be forced to contemplate what other aspects internally within the organization would make doing business with them complicated and archaic. There you find your own personal underlying immediate expectation of baseline service and operational procedures, where a decision is often made instantly to move onto the next provider. A decision to choose another provider that seemingly knows how to service customers with the utmost up-to-date standards. READ MORE