A strong employer brand is essential for attracting and retaining top talent in the hospitality industry. This article outlines six strategies to improve your internal customer experience, leading to higher employee engagement and better guest satisfaction. Building an employer brand that your employees rave about doesn't happen overnight, but it's an investment worth making for long-term success. READ MORE

Guest education is often overlooked in hospitality, but it is an integral aspect of the experience. This education process offers significant benefits that go beyond simply informing them about the physical property, its amenities and outlets, and the surrounding destination. Education serves as a powerful tool for enhancing the guest experience, by building deeper connections, and communicating positive messages that can lead to lasting loyalty. READ MORE

In hotel marketing, digital strategies must transcend silos to align with sales and revenue teams for a competitive edge. Acronyms like SOV, ROAS, and CTR are important but only when tied to real performance gains. Success hinges on clear differentiators, collaboration on future need dates, addressing online gaps, and long-term planning. Continuous education and data-driven decisions ensure sustainable growth. READ MORE

The travel market continues a dramatic shift towards sustainability. Green certified hotels and resorts are the industry's most sought-after market segment. Travelers and industry stakeholders alike recognize the importance of credible sustainable practices. This trend translates into higher-than-ever Hospitality Certification demand. This article explores some of the trends and methods helping lodging properties transition to sustainable operations. READ MORE

Unwrap the potential of the holiday travel season with these expert insights on creating engaging guides and itineraries. Captivate your audience, increase bookings, and stand out in the competitive hotel industry with these seasonal tips. From understanding the purpose behind holiday-specific content marketing to distributing and promoting your content, following this advice is sure to land you on the nice list. READ MORE