Today, social media is a staple in most people's daily lives. In 2016, 78 percent of Americans had a social media profile, up 5 percent from 2015. Worldwide, there are 2.3 billion active social media users - 1.7 billion on Facebook alone! And popular platforms like Facebook, Twitter, YouTube and Instagram aren't missing this opportunity to capitalize on our need to be social. In 2016, Facebook underwent a dramatic transformation from social network to a media delivery service right before our eyes. Facebook is now the second biggest ad publisher globally behind Google, and in Q3 2016 reported record earnings of $7.01 billion in revenue. READ MORE

Is it possible for your hotel to attract millennials and boomers? Yes. It's a solid strategy. But building a brand, and generating the optimal messages for each group requires nuanced understanding of what each generation cares about and how they make decisions. The writing-duo of Yvonne Tocquigny, and her daughter, Laurel, tell hotel executives what they need to know to bridge the branding gap between generational age groups. Is it possible to build a hotel brand with appeal to both the millennial and the boomer generations? Where are the commonalities and the differences when it comes to brand loyalty in hotels? Theoretically, if you know where the points of intersection and differences lie, you can broaden the relevance of your brand and capture more market share. READ MORE

Driving Maximum Profit through More Direct Booking: In today's ultra-competitive hotel environment, every dollar counts. Any competitive edge that translates into a stronger bottom line is sought out, and every piece of hotel business is evaluated to determine its true worth. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking to maximize business from owned assets like their own website. READ MORE

Excellent service is indispensable to a hotel's reputation and success. That fact is the one thing - perhaps the only thing - that a hotel executive can refine without great cost.For service is both an attitude and a series of actions, starting with a personal investment by management and labor to do better; to do more; to learn more; to listen more; to achieve more; to grow more; to do more of everything, for everyone, by anyone who works for a hotel. Teaching these lessons to hoteliers is a chance to give them independent analysts. It is an opportunity for them to prosper. READ MORE

Impressions. Leads. Conversion. Bounce Rate. Hands up who is really obsessed in monitoring these social media quantitative metrics on a daily basis? Quantitative metrics tends to be the main priority when analyzing social media reach or success but there are some new key indicators and metrics that have been overlooked and can also be a key element for a successful hotel social media performance. Most hoteliers are constantly worried about the same old metrics and looking for benchmarks that can help them to monitor their performance successfully on social media. But what about qualitative metrics and sentiment analysis? Are they meaningful? Which ones to use? What can we learn from them? How can we measure them? READ MORE