Hotel food & beverage is ramping up in popularity once again, and now is the time for hotels to establish themselves as local dining destinations. Operators must embrace emerging trends and redefine their F&B strategy to stand out in today's marketplace while keeping a lid on operating costs. Hotels must be open to experimentation and reinvention to exceed guest expectations, starting with a return to high-quality service fundamentals. READ MORE

This article traces the evolution of hotel controllers from 1989-today with a focus on identifying effective training. Findings include the identification of a skills gap between projections and reality. The article delves into understanding the expanding skills necessary for today's controllers, offering a futurologist's insight on what the future will demand: a blend of soft skills, strategic planning, and an acute financial acumen. READ MORE

In the dynamic realm of social media, Artificial Intelligence (AI) emerges as a transformative force, redefining the landscape of creativity and engagement. Insights from industry leaders -- Leora Novick, founder of Persephone Social; Adam Wallace, founder and CEO of Spherical, and Audrey Gonzalez, director of marketing and communications at Grace Bay Resorts -- illuminate the profound ways AI is reshaping social media strategies, fostering innovation, and optimizing efficiency. READ MORE

Wellness is this year's buzzword, and emerging from this pursuit of enhanced rest and rejuvenation is sleep tourism. Prioritizing quality of sleep and overall well-being, travelers are seeking lodging experiences that cater to their personal needs and preferences. Hoteliers have many tools at their disposal to place a premium on guests' sleep, and ensure they leave rested and revitalized. READ MORE

Travelers are looking to book summer getaways starting in early April. Using social media trends, partnerships, and booking incentives this spring can help inspire consumers, build new audiences, and sell summer rooms early. Give social media audiences something to dream about and plan for as we make our way toward sunny days and summer vacations. READ MORE