This article is designed to help anyone in the hotel industry answer the challenge of hotel marketing in the 21st Century. It is built on my belief [1] that marketers have overly complicated the marketing process, [2] that marketing is dynamic, constantly evolving to meet the changing needs, wants, and expectations of people and organizations, and [3] that the reasoning behind the AMA's newly revised definition is right on target. In it, you'll read about the three legs that are necessary to support the marketing milk stool for hotels in this increasingly fragmented and competitive global environment. READ MORE

As the summer draws to a close, and many seasonal getaways get ready to wrap their busy-season, the Back-to-School phenomenon kicks itself into high-gear. While kids will get new clothes, haircuts, shoes, notebooks and backpacks,job seekers should do the same (all right, maybe they don't need the Hello Kitty lunchbox). And just like teachers are getting their classrooms set up with new activities for their incoming class, the end of the summer is a great time for hoteliers to refocus their recruiting efforts, gearing up for their next incoming group of team members. READ MORE

Capturing the adventure travel market, which encompasses a wide span, is a challenge for resorts in today's competitive media environment. Adventure travel is undeniably one of the most popular trends all over the world and growing by leaps and bounds. Social media PR is a vital way to highlight your property's involvement to reap more reservations from this category. While there are many travelers that enjoy a tranquil, white beach with turquoise waters for a calming vacation, the thirst for adrenaline filled and thrilling activities you offer has tremendous promotional opportunities. Finding those influencers who have huge followings on Instagram, in particular, will attract guests to your property. READ MORE

The economy is showing signs of improvement and hotels are reporting record profits. Yet the trends that are affecting convention room blocks today as well as vexing meeting planners are rooted in the past trials of the Great Recession. ConventionPlanit.com looked to its own Advisory Council, supplier members and industry leaders for feedback on the factors that are eroding meeting and convention room blocks. There's no doubt we're in a seller's market and many say we may be headed for a 'buyer's market.' Cyclical timing is critical for hotels capitalizing during gainful times while making up for previous losses from 'buyer market' years. READ MORE

As hotel group meeting business grows in 2016, groups are looking to hotels to offer cutting edge technology and environments that are especially conducive to collaboration, creativity and fresh perspectives. Gone are the days of professionals working alone in their rooms—across industries, people want to work in open areas, interacting and socializing seamlessly. With this in mind, Hyatt Regency San Francisco Airport, located between Silicon Valley and San Francisco, recently completed a top-to-bottom transformation to become a hub of connectivity for professionals and group meetings. The Burlingame-based property welcomes approximately 330,000 guests each year, with almost half the hotel's overnight guests visiting for meetings and events. READ MORE