While the vastness of online content through the variety of channels is key to a PR campaign, the traditional print media environment for news impact is undeniable. An article in the New York Times or Wall Street Journal has undeniable lasting power. The sheer proliferation of industry specific print media one sees in Barnes and Noble and the staying power of a major feature article is a vital component to a successful campaign. While thousands may read an article online, the magic of the printed page still holds the attention like none other. Recent studies by the Magazine Publishers of America bears out the value and substantiates to anyone who wants to sustain a powerful PR program, that print media must be integrated into your program READ MORE

A collection of data, but not in the old-fashioned, very outdated and very boring numbers approach; rather with a compassionate view on how the industry will evolve, beyond the veil, in the very near future. Let's have a look at how to create a visionary, functional and operational double treatment room that is designed, professionally organized and set-up in such a manner as to fulfill the therapist's performance requirements and to accompany the demands of the new market, as well as the future guests' expectations. It will be crucial to include all aspects from the inside out. READ MORE

Good relationships with all vendors in a hotel's supply chain are critical for smooth, efficient operations. With laundry, the stakes are higher than with many others; encountering stained linens or being forced to wait for towels can sour a guest's experience of a hotel. In this article, we take a close look at what a great hotel-laundry relationship looks like through a case study of the relationship between a large hotel and their commercial laundry contractor. We identify the principles underlying this successful partnership and what it means for hotels looking to close an on-premise laundry or select a new laundry provider. READ MORE

It's no secret that millennial travelers, such as myself, are leery of traditional marketing and find it inauthentic. Conventional advertising and hotel marketing, as we used to know it, are one of the many victims being demolished by Gen Y's aversion to old-school ways of doing things. It's now up to hotel brands to throw away some of their worn-down marketing practices and instead act as visionaries in their own industry, creating genuine and remarkable marketing avenues and experiences that excite, intrigue and engage millennial travelers. So, farewell to in-your-face hotel ads. Adios, one-way marketing messages. READ MORE

As is often our responsibility to inspire the next generation of hoteliers, I recently participated in a career fair at a local college. It is without saying that, as hotel executives, our schedules are rarely flexible; but I felt the opportunity was worthy. So rather than excuse myself with a polite apology and blame my regrets on a busy schedule, I accepted the honor because I knew the day would take me on a trip into a galaxy filled with new life forms: Millennials, a target market many say is essential to the travel industry's future. READ MORE