Today's consumers and guests are incredibly savvy to marketing - they see beyond glossy brand marketing and seek out candid feedback, real experiences, and candid reviews from people and resources they admire and trust. These tactics can help you put that kind of content in front of potential guests to help drive interest and booking conversions. READ MORE

Glamping is no longer just a travel trend. Since emerging about a decade ago, it's become a permanent fixture on the outdoor hospitality landscape, offering travelers a new kind of outdoor recreation experience. In this wide-ranging feature, Toby O'Rourke, President & CEO of Kampgrounds of America, Inc. (KOA), discusses various aspects of glamping experiences and what's driving the appeal for so many travelers to this growing activity. READ MORE

It seems as though new travel trends are emerging daily, especially with the prominence of social media, and travelers are increasingly becoming drawn to trend-focused trips. Hoteliers must stay informed and strategically choose which trends to embrace based on their target audience, location and resources in order to stay relevant in a highly competitive hospitality industry. READ MORE

In the ever-competitive world of hospitality, understanding guest willingness to pay (WTP) is the golden key to unlocking optimal pricing strategies and maximizing hotel revenue. WTP essentially translates to the highest price a guest is prepared to shell out for a hotel room and its associated services. By deciphering this value, hotels can strike a delicate balance between attracting guests and securing healthy profit margins. READ MORE

In the post-Covid hospitality industry, former employees have been reluctant to return. Hospitality 2.0, is a true PROFESSION, where an individual is educated in STEAM: the Sciences (food and beverages and psychology), Technology and Engineering (software galore and robotics on the way), Arts (on-stage performing, learning the art of communication), and Mathematics (revenue management, operating statements). READ MORE