It should go without saying that cross-functional collaboration is essential for success in hospitality. The same is true for marketing in the hospitality space. Developing effective marketing strategies that attract and retain guests, drive the topline and boost team member recruitment and retention takes a village, to borrow a phrase. Evolving technology and shifting consumer preferences present complex challenges for the hospitality marketer to overcome. READ MORE

The hospitality industry is experiencing a seismic shift as Artificial intelligence (AI) is rapidly transforming the role of the revenue manager, ushering in a new era for hotel profitability. While some may fear AI as a job-killer, the reality is far more exciting. This intelligent revolution is creating a breed of "revenue management renegades" - a generation empowered by AI to become strategic masterminds, not just data crunchers. READ MORE

Amidst soaring temperatures, the hospitality sector is shifting towards sustainability, blending luxury with eco-conscious practices. This piece highlights how luxury accommodations are adopting regenerative design and community engagement to offer sustainable, opulent experiences. HKS explores this new luxury paradigm, aligning with Environmental, Social, and Governance (ESG) values to meet the demands of today's eco-aware traveler. READ MORE

The hospitality industry has been significantly impacted by the Covid-19 pandemic and various macroeconomic factors. The lodging investments market has yet to be broadly stabilized due to rising interest rates and increasing costs of debt. To further understand the market dynamics, TRE sought insights from leading industry professionals on what factors would need to change to stimulate investor reengagement. READ MORE

This article explores advanced revenue management tactics used by hotel industry insiders, we call "Revenue Sleuths," to outmaneuver competitors and maximize profits. Key strategies include proper rate shopping, manipulating discount availability, corporate rate espionage, last-minute inventory manipulation, market segmentation, length of stay controls, and dynamic pricing. These sophisticated approaches help optimize revenue while maintaining a competitive edge. READ MORE