With rapid advancements in technology, video content is taking over the internet. Whether it's through social media platforms, apps, or news publications, companies can miss out on valuable branding opportunities without a high quality video narrative to leverage on these networks. In an industry where building human relationships is of utmost importance, hotels must adapt to this growing medium. Well-produced videos help brands connect with consumers emotionally thus creating genuine brand loyalty. In the offline history of advertising, we've seen media consumers migrate in large droves from reading newspapers in dull black and white text, to reading magazines and newspapers in full and vibrant color, to consuming radio and TV advertising that bring brands to life. READ MORE

The hospitality industry is constantly under attack. New technologies, new entrants, new regulations, and changing customer demands require hoteliers to be relentlessly vigilant. It is not merely a matter of loyalty. Today's fight is about relevance. In a world of digital transformation, no industry is immune. With every discussion on digital transformation orbiting around customer experience, is there an opportunity to disrupt how the hospitality industry measures customer experience? READ MORE

Hotel amenities as a guest offering have become a vital source of attracting business and building a hotel brand. This is a relatively recent phenomenon that has grown in importance as guest's demand for good quality amenities has become universal. As I thought about writing this article I realized I should go to leaders in the hospitality field as well as draw upon my 15-year experience as the creator of a branded amenity line. Hunter Amenities of Canada and Susan Ricci, innovative former hotel managing director and current hotel and club consultant, became invaluable sources of information and comment from different points of view - which I think you will find as stimulating and helpful as I do. READ MORE

Connected. Conscientious. Curious. Simple, but accurate, these three words sum up the common core of traits Millennials bring to a travel experience. The named generation, defined as those born between 1980 and 1997, range from young adults about to graduate from college to 30-somethings juggling career and family in pursuit of that elusive sweet spot known as life-work balance. While they may be at different stages in their life journeys, research shows Millennials have a keen interest in travel experiences that connect them to their destination. A recent article in G Brief, a digital magazine published by Urbaneer Creative [http://urbaneercreative.com/], a creative consultancy for businesses READ MORE

Technology is having a huge impact on how guest preferences are formed, expressed, and received by hotels. The impact of mobility is profound, along with the centrality of guest choice. While technology has evolved, innovation at the front desk has not kept pace. This study examines the forces leading the industry to this point - and proposes some solutions. Should your hotel's guest check in be more like the guest experience at an Apple Store? What would this look like, and would it be a good thing - for you, your ability to manage your property, and above all, for your guests? The concept is not as farfetched as it seems. READ MORE