Our Retail Rate and Discount game plan begs a closer look with yearly seasonal changes in business levels. The key to success is to start early and confirm strategic price positioning and availability and even enlist a bit of creativity to drive additional occupancy and revenue. Let's look at a few tried and true recommendations and maybe even a couple new ones to add to your revenue tool belt. READ MORE

Sustainability is part of any business decision-making process. This article will provide an overview of sustainable hospitality and tourism from the framework of United Nations sustainability goals to benchmark examples of hotels embracing sustainability. Sustainability can be more holistic and comprehensive, e.g., for gross national happiness advocates, embracing care for the environment, care for communities, their people, its visitors and their businesses. READ MORE

An effective upsell strategy in hospitality hinges on understanding guest needs and offering personalized, relevant enhancements to their stay. By integrating upsell options into the booking process, hotels can elevate guest experiences, maximize amenity utilization, and increase revenue. Prioritizing transparency and sustainability in these offers builds trust and appeals to all types of guests, ultimately fostering long-term loyalty and encouraging direct bookings. READ MORE

The hotel industry faces lasting impacts on brand value and brand strength due to pandemic-driven marketing cuts, as detailed by Brand Finance. Despite fiscal relief, these reductions harmed brand health and market positioning. Hotels that maintained marketing efforts rebounded more quickly. Strategies for recovery include reinvesting in marketing, leveraging data, embracing digital transformation, enhancing customer experience, and focusing on sustainability. READ MORE

What is the best marketing tactic for hotel tech vendors to maximize sales leads and ROI on their marketing spend? The answer is simple: event marketing. By providing a platform for direct engagement, building credibility through education and thought leadership, and leveraging unique event topics/angles/formats to engage and build relationships with attendees, event marketing offers a cost-effective solution for sustained business growth. READ MORE