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HOTEL BUSINESS REVIEW

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Renie  Cavallari

Culture is the heart and soul of your organization. Culture sustains employee and customer buy-in - the predictors of success. The clear definition of your culture lays a solid foundation, builds the framework of how your business will function, and is a cornerstone to your team's alignment. It is alignment that gets results. You must value culture above the individual in order to achieve those results. An individual who is not aligned may follow procedure and yet if they do not fit your culture, they can have an adverse impact on the overall team. READ MORE

Peter  Torbet

In hotel rooms guests are using the smart TV screen for so many different reasons- from practicing presentations, streaming Netflix and listening to favorite music. The trick to keeping all your guests happy relies on having the technology that seamlessly allows all of their screens to talk to each other. READ MORE

Ken Edwards

Owners, managers and all professionals in the hospitality must understand that negative reviews can damage your online reputation, hurt your credibility and cause you to lose potential business, especially if the review specifically names an employee or your property's name. Conversely, positive reviews that promote your online reputation are fundamental building blocks for success within the industry. It's extremely advantageous and essential that hotel staff, at all levels, engage in reputation management practices to understand its importance in more depth. Reputation management training includes four important key aspects: creating a brand image, social media, customer recovery and online market recovery. READ MORE

Lizz Chambers

Sales associates often operate on the periphery of hotel organizations with their sales methods and negotiation tactics shrouded in mystery from the rest of the team. Their efforts are nonetheless instrumental towards bringing in meetings and group business, and better communication is necessary with other on-property operations to ensure that guest service is never compromised. Ten strategies have thus been outlined to both heighten internal communications amongst different departments and increase sales performance. READ MORE

Lorraine Abelow

Though the phenomenon of Americans retiring in Latin America began 25 years ago, it has accelerated in recent years. The 50 plus category is actively searching for safe and secure places in which to retire. Resorts located in the countries in this region can attract those searching for places to relocate by enticing them to use the comforts and resources of your hotel as a base, while they explore the region and its living options. By reaching out to this exploding market through a comprehensive marketing program including sales and public relations program initiatives, you can build customer loyalty. READ MORE

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