Culture is the heart and soul of your organization. Culture sustains employee and customer buy-in - the predictors of success. The clear definition of your culture lays a solid foundation, builds the framework of how your business will function, and is a cornerstone to your team's alignment. It is alignment that gets results. You must value culture above the individual in order to achieve those results. An individual who is not aligned may follow procedure and yet if they do not fit your culture, they can have an adverse impact on the overall team. READ MORE



