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HOTEL BUSINESS REVIEW

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Paul van Meerendonk

Extended Length Accommodation - For hotel groups looking for new ways to generate additional revenue in 2016 and beyond, the extended length accommodation sector continues to grow and provides solid value for owners and guests alike. While the sector grew out of a niche set of hotels in the 1970's that sought to provide long stay guests with home-like amenities and atmosphere, nearly every major global hotel franchise today has at least one extended length accommodation product under their portfolio of brands. Pricing of extended length hotels and serviced apartments has traditionally been a challenging concept for revenue managers given rates vary greatly depending on the length of stay a guest is seeking. READ MORE

Zoe Connolly

While the general public focuses on football, Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah and a host of other traditions that occur between Thanksgiving and New Years, those in the hospitality industry know the season for something different: a dramatic uptick in travel. In fact, “uptick” may be the wrong word. “Tidal wave” may be more appropriate. While the media will inevitably report that “the day before Thanksgiving is the busiest day of the year for air travel,” this ignores the aftermath of people getting off their plane at their destination. This year, according to Orbitz, more than seven in ten Americans will travel for the holidays, meaning that across the US, folks in our industry will get to fire up the “no vacancy” lights. READ MORE

Carolyn Murphy

For hotels, driving direct bookings is more critical than ever before. With Expedia's acquisition of Orbitz earlier this year, Expedia and Priceline now own 94 percent of the online travel agency (OTA) market in the United States, according to Phocuswright data. Additionally, Google and TripAdvisor, two of the top online sources of travel inspiration, have released OTA-like features that will surely disrupt the market further. What does this mean for hotels? Hotels rely on OTAs to acquire new customers. The latest OTA consolidation means there is less competition. This, on top of the release of Book on Google and TripAdvisor Instant Booking, may result in fewer direct bookings and higher commission fees for hotels. READ MORE

Karim Meghji

There's a lot more to building a new product than just the technical aspect. Sure, you've got to have excellent design and execution, whether we're talking about blue jeans or cloud-based software solutions. Before you get to that stage, though, there's some important soul-searching that needs to happen. Approaching the planning stages with a healthy dose of critical thinking and honesty leads to the best product possible. And that's what everybody wants, from the business to the consumer. READ MORE

Kristie Dickinson

As hotel asset managers, we ask a lot of questions. Separating the average asset managers from the indispensable ones, is the ability to ask the right questions. What are the right questions, you ask? The right questions do a number of things…for one, they challenge the status quo, shake things up and really make people think - why are we doing it this way, how else might this be done, is it working and what should we change? Questions should also evoke discussion about where you are today, but more importantly where you want to be in the future and how to get there. READ MORE

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