Behind the scenes of the polished hotel industry, a battle often brews between two crucial departments: marketing and revenue management. While both are indispensable cogs in the hospitality machine, the blame game they engage in can sometimes resemble a never-ending tennis match, with each side volleying responsibility back and forth. In this game there are no winners-only missed opportunities and lost revenue. Let's delve deeper into this conundrum and explore strategies for fostering collaboration rather than confrontation between these vital sectors. READ MORE

Artificial Intelligence (AI) is everywhere; online, in the news and entertainment and in business. This article is specifically targeted at hospitality and tourism in both business applications and education. The conceptual theme for AI is to help businesses be more efficient and productive while providing an enhanced guest experience. Wow, can AI do all that? AI is not brand new, but it is, relatively speaking, still in its infancy. This article will review and discuss different applications of AI in hospitality businesses and in the classroom and how it applies in the service sectors. READ MORE

With another year in the books Hoteliers are focused on the new year and their targeted actions to achieve 2024 budget goals. As we consider what the new year has in store for our industry there are a number of trends that stand out and are relative to our success that are worth taking a closer look at. READ MORE

Regional transformation is a theme across the country and globally. It can be a useful tool(s) for economic impact on communities. This article will discuss the use of projects, such as feasibility studies as tools to build greater business opportunities and act as learning tools for students. Regional transformation can lead to a better quality of life and benefit tourism. READ MORE

When hotel owners identify their primary business goal, most would point to increased profit. Hotel owners are searching for ways to boost revenue and are turning to personalized experiences and wellness amenities for increased guest satisfaction. These services provide a memorable stay for guests looking to get the most out of their hotel stay and focuses on making them feel valued, welcomed and special. READ MORE