The benefits of personalization in the hospitality industry far outweigh the challenges. Personalization will create that "wow" factor and a memorable experience for guests. First and last impressions bring guests back to an establishment. Word of mouth brings new guests to an establishment. So, it is important to personalize experiences and leave guests with an experience they will never forget. READ MORE

Abstract Did you have a mentor in your career? Mentors provide valuable support to their mentees by guiding their careers, onboarding new positions and generally acting as a confidant and advisor. You can also ask yourself should you be a mentor? This article will discuss mentoring traits, skills and abilities, mentor-mentee matches and creating mentor programs. READ MORE

As competition for occupancy becomes more fierce hoteliers are often faced with the question "Should I, or shouldn't I?" when it comes to reducing rates to drive more heads in beds. Oftentimes the best answer is no, but the question warrants more exploration. Let's take a closer look at rate discounting and explore some opportunities in the Retail rate segment. READ MORE

Hotel industry technology is evolving. This makes keeping up with advancements challenging. There are ways to learn emerging technology innovation and adoption though. From conferences with expansive showrooms to formal education, platforms available to hotel industry professionals are numerous. Which strategies are best are not necessarily well understood by industry professionals though. This article outlines the avenues for learning about emerging technology. READ MORE

Technology continues to change how hospitality organizations deliver services. It is perhaps an opportune time to explore in what ways technology impacts employee stress at work. This article begins to examine this aspect of technology inclusion in hospitality service processes. The author hopes that this article will open the way to discussions about managing the transitions to technology solutions. READ MORE