The advancements in mobile technology are redefining how guests participate, engage and purchase with hotels throughout their entire hotel experience. Cutting-edge hoteliers that realize the power of mobile are implementing the latest mobile technologies and solutions, so that they can steal market share from their competitors, customize and accommodate each guest experience and monetize the hotel's virtual real estate. The best way to achieve a successful, well-defined mobile strategy is to start with a compelling enterprise-strength mobile application that is armed with a robust feature set. Parallel 6 CEO David Turner explores the power of enterprise-strength mobile apps and their influence on guest behavior on or near site for hotels. READ MORE

In the hotel business, you send information out electronically all day, every day. But have you thought whether it's easy for recipients to access the data, particularly on phones or tablets? It makes sense to think about this, while making sure that you aren't sending too much information, and that the data won't fall into the wrong hands. In this column Casi Johnson of M3 Accounting + Analytics offers 10 things to think about to help you improve both the readability and the quality of the information you're sending. READ MORE

Jeff Edwards, head of global hotel business at Amadeus, looks at how technological advances have shaped the hotel experience, and how that affects a hotel's personality. Are we at risk, Jeff asks, of sacrificing a hotel's personality in the pursuit of technological advancement? Not necessarily so - with the advent of mobile property management systems (mobile PMS), guests can enjoy social, local and mobile interactions with the hotel before, during and after their stay. Mobile puts the personal back into hotel properties - Jeff looks at how this works in theory and in practice. READ MORE

Why traditional methods of recruiting are not working and why more organizations are turning toward recruitment companies or hiring their own recruiters to secure the best talent. A close look at what works with job sites and what doesn't, and why alone this is not producing the desired talent for organizations. READ MORE

While there is no single "magic bullet" when it comes to proficient hotel management strategies, optimizing distribution channel management might be the closest thing to it. Dedicated and strategic distribution channel management truly is at the heart of a well-run hotel property, dictating how marketing dollars are spent and maximizing ROI on investments. READ MORE